Marketing and public relations (PR) officers are responsible for managing the image and reputation of a company. They influence opinions and behaviour, both internally and externally, through various communication channels, including websites, social media, press coverage and more.
Typical hours per week
37 - 40
How to become a marketing and public relations (PR) officer
There are no set entry requirements to become a marketing and PR officer, however you could complete a university or college course, an apprenticeship, or on-the-job training to help you prepare for your career.
You should explore these routes to find out which is the right one for you. Although some of these options have certain qualification requirements, many employers are more interested in people who are enthusiastic, willing to learn and can follow instructions.
You may need a card to go on to an active construction site.
Some employers will require you to have an undergraduate degree to become a marketing and PR officer. Relevant subjects include :
You could also study a subject relevant to an industry you would like to specialise in, such as construction or IT.
For an undergraduate degree, you’ll usually require :
College / training provider
You could complete a college course to help you on your journey to becoming a marketing and PR officer, in a relevant subject such as marketing, public relations, business studies or psychology.
It’s also possible to gain PR qualifications from professional bodies such as the , the or the .
You could complete an apprenticeship as a marketing assistant or an administrator with a construction company, to help you become a marketing and PR officer.
Alternatively, you could go through the Chartered Institute of Marketing (CIM) to find professional apprenticeships that will provide you with the skills to progress in this career.
You'll usually need 4 - 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for an apprenticeship.
Apprenticeships are open to anyone over the age of 16. As an apprentice, you’ll be fully employed by your company and expected to work a minimum of 30 hours a week.
Your time will be split between on-the-job experience and a college or training provider.
Work experience is essential to gaining employment within the construction industry. You could gain this at school, or by working weekends and holidays with a company or relative who works as a marketing and PR officer.
Potential employers will always be pleased to see work experience listed on your CV.
You may also be able to gain marketing and PR work experience by :
If you have some basic experience, you could apply directly to a company to gain experience as a marketing and PR officer.
You might start out as an assistant or junior to a more experienced marketing and PR officer and progress as your abilities improve.
Additional skills which may benefit anyone considering a job as a marketing and PR officer include :
What does a marketing and public relations (PR) officer do?
As a marketing and PR officer you will be responsible for communicating key messages and promoting a positive image of a company.
Day-to-day duties may include writing press releases, liaising with local and national press and coordinating messaging going out on website, social media and in print.
The role of a marketing and PR officer may involve the following duties :
How much could you earn as a marketing and public relations (PR) officer?
The expected salary for a marketing and PR officer varies as you become more experienced.
Hours and salary depend on location, employer and any overtime you may do.