PR Account Manager
Jaywing
Sheffield, GB
5d ago

The Role

As an Account Manager, you will be the primary point of contact for clients you manage, overseeing account teams to ensure work is of a high standard and monthly KPIs are met consistently.

You will lead and oversee all campaign and content development and execution, as well as day-to-day press office and admin tasks, liaising with other internal teams and departments where needed to deliver work that is in line with client expectations.

Key Accountabilities

  • Provide direct line management to at least one Account Executive in the team, hosting quality weekly 121s and delivering impactful development plans
  • Lead and manage your account teams, delegating responsibilities appropriately to deliver quality work in a timely manner
  • Nurture client relationships, supporting your AD on growing accounts and securing upsell opportunities, whilst maintaining excellent client relationships
  • Regularly measure work and activity against the client’s strategy and provide suggestions on how work may be changed or improved
  • Support on new business opportunities where relevant, including pitch development and attendance alongside your AD when needed
  • Identify training needs and opportunities for those you line manage
  • Contribute to Jaywing’s marketing efforts i.e. blog and social media content
  • Proactively seek opportunities for your own self-development and share your learning with the department
  • Contribute to internal training, including hosting workshops and creating training documents or processes
  • Translate SEO briefs into effective campaigns for your clients
  • Champion creativity on your accounts, not being afraid to push forward bold and brave new ideas or tactics
  • Day-to-day

  • Independently manage all activity for a range of clients to ensure timely delivery of quality work
  • You manage all day-to-day client communications alongside your execs, knowing when to escalate if needed
  • Reviewing and approving all work from Account Executives on your accounts before it goes to your Account Director
  • Developing creative campaign and content ideas that are on brief for your client and pulling these into detailed proposals, with details on costs where needed
  • Keep an accurate record of progress against monthly and quarterly KPIs on your accounts
  • Support on media promotion where needed by providing suggestions on relevant contacts / publications and alternative angles for content when needed
  • Proactively seek out upsell opportunities and work with your AD to capitalise on these
  • You lead planning and execution of client calls and meetings including weekly status calls, monthly meetings and quarterly reviews
  • You accurately manage budget and resource on your accounts
  • You have a solid understanding of SEO best practice, link building, and the tools we use to support this, including AhRefs, Moz, Search Metrics and Google Analytics
  • You manage all client and internal admin accurately and in a timely manner
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