Retail Brand Activation Executive
4d ago

Principle accountabilities

  • Sourcing and acquiring new brands which meet the Channel, Guest and Brand Partner strategies with a focus on rates mitigation.
  • Some of this will be done via Social Media.

  • Building relationships with Brand Agencies.
  • Administer all rates mitigation activity, working with Legal, Finance and Channel teams to ensure activity is delivered in a timely manner and ensuring rates savings are delivered / maximised
  • Manage relationships with brands to bring them into centres, build performance, generate repeat custom and potentially take long term Home leases
  • Test pricing approaches such as turnover, footfall-driven rental models to inform the wider Brand Manager leasing activity
  • Attend leasing meetings as required to update on pipeline and performance
  • Work with Guest teams, particularly the Partnerships team, to deliver more experiential concepts into unit spaces including the animation of unit frontages for marketing-led purposes
  • Work with Operations teams to ensure brands adhere to centre standards
  • Key competencies

  • Building relationships able to start conversations which lead to commercial relationships
  • Commercial acumen - able to conduct commercial negotiations with brands
  • Accountability - proactively taking ownership to deliver within deadlines
  • Problem solving - pragmatic approach and able to recommend solutions
  • Attention to detail - ability to deliver consistently accurate work
  • Tenacity - always driving for results
  • Customer focus - excellent customer service skills
  • Team ethic - collaborative and supportive approach to work
  • Respect - being fair with everyone, understanding different perspectives and backgrounds
  • Integrity - being honest, reliable and consistent, seeking to do the right thing
  • Knowledge, experience and qualifications


  • Business development
  • Negotiation
  • Excellent people skills
  • Ability to work under pressure
  • Advanced knowledge of Microsoft Outlook, Word, Excel and PowerPoint
  • Team player and motivator
  • Proactive and able to use initiative
  • Desirable

  • Property company experience
  • Leasing administration including property management systems
  • Legal experience
  • Understanding of the business rates system
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