Head of Influencer Marketing
Arcadia Group Limited
Greater London
29d ago

The Job

  • Devising 360 tiered strategy connecting all levels of influencer marketing from upper to lower funnel i.e. (VIP / brand ambassador, (micro) influencer, VIC and affiliates).
  • Aligning and collaborating with media planning, PR, brand activation, digital, editorial, and personal shopping and buying leads.
  • Identifying Brand appropriate 360 talent opportunities and nurturing relationships.
  • Deploying appropriate tools to measure effectiveness.
  • Demonstrating innovative ideas which support business growth.
  • Ability to manage own area of financial responsibility.
  • Proactive with driving own development.
  • Ensuring the customer is at the heart of every decision.
  • Brings the outside in’; seeks long term solutions for own area based on clear understanding of external market.
  • Ability to drive results through effective team and individual performance, setting clear goals and managing accountability.
  • Recognises and encourages outstanding performance and manages poor performance effectively.

    Must Haves

  • Passion for the TOPSHOP TOPMAN Brands and strong customer knowledge.
  • Be able to demonstrate experience in building consistently productive relationships.
  • The ability to remain optimistic under pressure.
  • Strong experience of key stakeholder management.
  • A creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilising new industry developments and technology.
  • Proven generalist marketing experience at senior management level, preferably in a fashion, media or agency environment.
  • Proven experience of integrating digital and social media in campaign activity.
  • Added Extras

    From bonus schemes to season ticket loans, that make your commute a little easier, we offer a range benefits here at head office.

    We make the most out of our staff discount across The Arcadia Group and a range of brands externally.

    As well as this we have lots of exciting things that happen throughout the year, to say a big thanks for all the hard work our great teams put in.

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