Email Marketing Campaign Executive
Stickyeyes
Leeds
1d ago

What you’ll be doing :

  • Working with the Demand Generation Manager on the delivery of client eCRM and email campaigns
  • Supporting the campaign team with defining client objectives and working with external and internal teams to deliver on these objectives
  • Helping create campaign solutions for lead generation & liaising with external suppliers with the procurement of leads generation services
  • Technical planning & management of sales & marketing automation processes & solutions including :
  • Developing innovative and targeted nurturing campaigns that drive leads and sales opportunities
  • Developing strategies that ensure that sales and marketing automation solutions integrate & communicate with each other
  • Manage all aspects of client lead generation & campaign schedules
  • Planning & deploying lead management life cycle processes
  • Implement lead scoring practices to enable higher conversions of quality leads
  • Carrying out A / B testing on automated marketing campaigns to maximise results
  • Segmenting audiences and optimising campaigns to increase effectiveness
  • Work on data segmentation to help create targeted email templates across the customer lifecycle
  • Utilising analytics and insights to shape eCRM strategies
  • Prepare and deliver weekly client reports based on campaign performance
  • Support with the management of client CRM databases
  • Manage all aspects of the marketing platform including landing pages, development and testing, optimisation and database management
  • Supporting with the execution of campaigns and ensure proper setup of landing pages, all campaign assets, tracking and measurement of results
  • Any other duties as deemed fit by the business
  • What you’ll need :

  • Experience of working with an Email Service Provider (ESP) or marketing automation platform such as Marketo, Pardot or Hubspot
  • Demonstrable depth of data analytics experience
  • Experience of building and delivering data campaigns and delivering testing strategies
  • Good communication skills - able to present analysis at all levels of the business and to non-specialists
  • Quality control of data / analysis outputs
  • Highly organised with the ability to manage multiple projects and stakeholders
  • A roll up your sleeves’, hands-on self-starter with the capacity to work in what is a fast-paced, dynamic environment
  • Exceptional analytical skills needed to support analysis requests and transform data into actionable insight
  • Capable of prioritising effectively and working in a fast-paced deadline driven environment
  • A motivated team player and creative problem solver with a passion for delivering result
  • Apply
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