Senior Brand Manager
CEW
United Kingdom
14d ago
  • Posted : 11 September 2018
  • Salary : £50,000-60,000
  • Location : Borehamwood
  • Positions type : Full Time
  • An award-winning family owned beauty company with a rich heritage spanning more than 25 yearsare looking for an expert Brand Manager with a strong Beauty background who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.

    Joining a dynamic and fast-paced environment you will generate strategies that grow market share and brand reputation, improve brand experience and spur growth in the fast pace Beauty sector.

    Able to thrive in this dynamic, entrepreneurial environment with an ability to impart knowledge and inspire your team to success, you will be proactive with a pioneering spirit and use your initiative to follow-

    through on commitments to achieve results.

    Responsibilities : General· Be the most knowledgeable resource in the company as it relates to the brands, and champion the brands throughout the organisation, with partners and external agencies· Manage and execute the day-

    to-day activities associated with all marketing efforts including project management, cross-functional implementation, campaign tracking and reporting· Ensure that all ensuing projects are completed within the given timescale and within a given budget· Support your team, other colleagues and most importantly the customersStrategic Objectives· Develop and execute the brand strategies and plans in line with predetermined brand objectives· Support the development / execution of brand strategies / marketing plans across the organisation.

    Analyse how brands are positioned in the market and crystallise targeted consumer insights. Establish performance specifications, cost / price parameters, market apps and sales estimates.

    Creating and implementing plans to increase market share Financial Objectives· Develop, manage and evaluate brand marketing budgets so as to maximise on their potentialBrand Development· Review / revise brand platform to include a clear definition of the brand vision, promise and value proposition, personality, tone of voice and behaviour in order to build brand / related brand profiles· Pro-

    actively identify and recommend brand-building initiatives· Facilitate brand strategy discussions with a view to setting bulls-

    eye trade and consumer targets· Aid in promoting brands through tailored and focussed marketing· Develop and co-ordinate marketing plans for brands, to include promotional activity, direct mail packs, email campaigns, website, exhibition, (events, road shows, training, presentations etc)· Assist in developing and co-

    ordinating PR and Social plans for brandsCommunication. Feed in to creative development assist in producing motivating briefs to get targeted population to take action .

    Direct and oversee the conception and implementation of concepts, guidelines and strategies in various creative projects· Direct the development of brand identities, related positioning and messaging to help inform the creative process· Maintain brand integrity across product lines, advertising and all other internal / external and online / offline communications· Collaborate with sales, international, NPD, editorial, marketing, promotions, design and operations· Participate in key sales and marketing presentations as necessary· Co-

    ordinate launch programmes to external customers as well as employeesWeb content

  • Direct the creation and maintenance of brand related web content new products / blogs / salon finder / editorial updates / social media activityPromotions
  • Develop, co-ordinate, execute, review and revise effective brand promotional calendars
  • Oversee communication / co-ordinate distribution of marketing materials to third parties / in-house
  • Monitor effectiveness of promotional activity and report on to senior managementExhibitions
  • Assist in developing and executing strategiesMarket Analysis· Lead insight gathering research, analysis and periodical reviews of the brand, market trends, developments, the market place and main competitors to report on to senior management.
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues. Identify opportunities in markets where there are unmet needsReporting.

    Measure and report performance with potential improvements of all new product launches, promotional activity and marketing campaigns, and assess against goals (ROI and KPIs)· Develop monthly and quarterly reports for senior management as above and as requested.

    Monitor and report on product distribution and consumer reactions

    Requirements : . Proven track record as a Brand Manager (minimum 5 years) in the Beauty industry. BS / MS degree in marketing or a related field.

    Ability to drive both short and long-term brand growth and profitability. Excellent understanding of the full marketing mix.

    Highly creative with ability to think out the box. Experience in identifying target audiences / devising campaigns that engage, inform and motivate.

    Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.

    Strong analytical skills and data-driven thinking. Advanced communication and interpersonal skills - clear, concise, and persuasive.

    Up-to-date with latest Beauty trends and marketing best practices. Comfortable working with numbers, metrics and spreadsheets.

    Excellent command of the English language, strong written and verbal presentation skills. Have an instinctive feeling about future product developments.

    Able to convert analysis into insights, sustainable strategies, and actionable plans. Good listener, able to respond to results and consumer research.

    Excellent communicator, both verbally and in writing. Work well with a wide range of people from different parts of the business.

    Able to manage different projects at the same time. Energetic and passionate about the Beauty sector. Organised and methodical, able to work well under pressure

    If you are a passionate Brand Manager with the ability to inspire others meet tight deadlines and want to represent 4 gorgeous beauty brands, we would love to hear from you.

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