PPC Lead
Stickyeyes
Leeds
1d ago

What you'll be doing :

Strategy

  • Management and operational ownership of a roster of PPC accounts
  • Making strategic recommendations on improving client performance
  • Creation of testing strategies and plans
  • Presenting strategic approaches to campaigns
  • Account reviews identifying opportunities
  • Planning & forecasting (modelling)
  • Operational

  • Key client contact via phone calls and meetings
  • Creation of client-facing and internal reports and adding commentary and insights
  • Day-to-day bid management and optimisation of campaigns
  • Ad copy and landing page testing
  • Campaign and account builds and restructures
  • Keyword research
  • Ad copy creation
  • Ongoing testing and reporting
  • May also be required to manage other biddable media channels such as display (programmatic and GDN), social media, VOD
  • Internal

  • Some involvement with sales / new business when required
  • Regular R&D
  • Liaising with internal teams within Stickyeyes
  • Assisting with training & mentoring of junior staff
  • Other ad hoc campaign tasks as and when required
  • What you'll need :

  • 2 + years’ experience working in a biddable media environment, managing large-scale, complex, results-driven projects with significant budgets, preferably within an agency environment
  • The ability to effectively communicate and influence at all levels, both internally and externally
  • Working knowledge of Marin, Kenshoo and Doubleclick would be advantageous
  • Working knowledge across multiple biddable media platforms, including YouTube, Facebook, Twitter, LinkedIn and Retargeting, would be advantageous
  • Robust numerical and data analysis skills, with the ability to provide actionable recommendations
  • Demonstrable passion for all things digital keeping abreast of key industry trends and a hunger for innovation
  • Meticulous attention to detail, with strong project management skills
  • Highly proficient user of MS Office, with advanced knowledge of Excel
  • Flexibility to support the demands of the agency and our clients
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