Paid Social Account Director
dentsuMB
Manchester
5d ago

Job Description

Role Overview - (Manchester, London, Stafford, Leeds)

The purpose of this role is to provide strategic planning and direction for your Paid Social client(s), whilst overseeing the implementation of campaigns, nurturing your client(s) relationship(s) and successfully leading your respective team.

Responsible for supporting in the delivery of key initiatives for the growth of our Paid Social product, nurturing partnerships with key stakeholders and driving innovation throughout the Community.

Key Accountabilities

Own and set the strategic direction for Paid Social for your client(s)

Develop and lead a team of Paid Social specialists, maintaining their expertise and ensuring their output is best in class

Work closely with the strategy & client service / planning teams, to deliver market leading Paid Social strategies. Collaborating towards a shared vision of client growth.

Responsible for the tracking and reporting of the cost to income (CTI) for your

client(s) and adopting a critical lens to maintain an efficient CTI

Own and nurture relationships with key internal and external stakeholders (client / tech / product). Leading the communication during challenging or difficult situations.

New business research and pitch document production, followed by pitching to

potential new clients

Developing cross channel integration as part of the Planning process. Help clients and the team understand the full value of Paid Social and the impact that it has, from branding through to driving growth for the bottom line.

Develop our Paid Social product to help us stay at the forefront of the industry

through the creation of Thought Leadership , knowledge sharing throughout the

PSM Community and participation in a key initiatives / workstreams.

Professional Skills

Highly commercial selling value, negotiation, profit & loss for clients and

the agency

At the forefront of the latest paid social developments and technologies

Advanced project management skills for managing client expectations

Strategic planning for revenue growth

Articulate presenter, with the ability to present to senior clients and internal

agency teams.

Commitment to deliver first class work, consistently

Excellent planning, analytical and organisational skills

Outputs

Leads and develops the team and its capabilities

Produces marketing leading Paid Social (and integrated) Strategies

Strong relationship with the client and 3rd party suppliers

Define and develop the Paid Social product for the agency

Able to produce new business and product documentation

Role Capabilities

Communicates Effectively

Focuses on Client

Mobilising Performance & Potential

Making Relationships Count

Key Experiences

Several years 'experience of client account management & people management

Minimum 4 years’ Paid Social experience, or other relevant marketing channel

Experience across multiple verticals and multiple platforms

Well rounded understanding of tracking and measurement landscape

Clear understanding of FMP and tech ecosystem

Track record of people development and coaching

Strong business acumen & commercial awareness

Ownership of client revenue

Critical thinker & examples of problem solving

About dentsu international

Working with us

Joining dentsu international, you’ll join a team of 48,000 people. It’s an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures and experiences.

We offer exciting challenges, memorable experiences and opportunities to shape your future.

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability.

Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

We are happy to discuss flexible and agile approaches to working for all our roles we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment

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