Manager, Brand Payer & Access Marketing for Oncology
GSK
Brentford, Middlesex
4d ago

Reporting to the Director of Payer Marketing, the Manager of Brand Payer & Access Marketing, Oncology is responsible for developing Payer & Access Marketing strategies for all payers, institutional, and trade customer segments (e.

g. Managed Care, Medicaid, Medicare, long- term-care, health systems, medical centers, wholesalers, pharmacies, etc).

This manager is responsible for supporting consistent implementation of access and reimbursement strategies, identifying customer & competitive insights, and evolving the value proposition and supporting deliverables accordingly to ensure optimal impact and utility.

The manager will work closely with multiple stakeholders including field-based teams, brand marketing teams, and medical teams.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following :

  • Coordinate with the agency of record in developing and managing insights-based tactical plans across key customer segments to prioritize efforts that deliver business impact and utilize resources efficiently
  • Manage the end-to-end development of customer facing and multichannel marketing promotional interventions for payers (includes account manager promotional materials, customer programs, e-tactics, journals, etc.
  • from opportunity identification to training and implementation guides

  • Develop access and reimbursement materials for field use including those related to hub, specialty pharmacy, buy and bill, etc.
  • Partner with brand team and matrix stakeholders to identify brand-specific opportunities and ensure a clear understanding of the competitive access environment
  • Support insights development including conducting primary market research to support payer marketing strategic and tactical planning
  • Proactively monitor & synthesize syndicated market research and external issues impacting pharmaceutical delivery and reimbursement including industry trends, public policy, and the competitive landscape
  • Support the evolution of the payer value proposition across payer segments including short-term delivery of in-market payer promotional tactics and long-term influencing of evidence generation planning
  • Monitor external environment and ensure timely stakeholder (both home office and customer-facing) communications that clearly inform and offer strategic guidance where appropriate in response to competitive market events and changes
  • Why you?

    Basic Qualifications :

    We are looking for professionals with these required skills to achieve our goals :

  • Bachelor’s degree or equivalent
  • 3+ years’ experience in healthcare marketing
  • Understanding of healthcare / payer / access and reimbursement marketplace
  • Experience in developing customer-facing materials using copy approval processes
  • Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
  • Proven learning agility with a high level of motivation and a strong ability to find creative solutions to challenging, unstructured situations
  • Proven ability to develop and maintain trusted relationships with internal partners and effectively work well in teams
  • Strong business acumen and demonstrated analytical skills
  • Experience with and understanding of healthcare marketing competences (i.e. segmentation, customer insight, positioning, marketing mix)
  • Preferred Qualifications :

    If you have the following characteristics, it would be a plus :

  • Recent and relevant payer marketing experience
  • Recent and relevant experience in oncology marketplace
  • Experience in developing payer and segment specific marketing insights and incorporating the payer into the brand / strategic planning process
  • Understanding of access and reimbursement of specialty products, including hub support, specialty pharmacy, and working with Field Reimbursement teams
  • Ability to combine data analysis with qualitative insights to identify and explain market access, brand and above-brand drivers of business performance
  • Proven ability to operate independently and handle multiple projects with a high degree of initiative including project planning and prioritization of competing demands
  • Basic understanding of corporate finance fundamentals (gross & net sales, P&L inputs, gross margin, COGs, working capital, etc.)
  • Experience developing and managing promotional budgets
  • Experience managing third-party vendors
  • Apply
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