Marketing & Comms Director, L&E Brands
Scripps Networks Interactive, Inc
London, UK
2d ago

Position Summary

This position is a key role within Discovery UK’s Lifestyle and Entertainment Brands Group, reporting into SVP, Head of Brands and working closely with all departments to ensure a cohesive, strategic and complete marketing and communications message across marketing, PR, digital / social and media planning.

Responsibilities

  • Oversee the implementation of the marketing communications strategy for all 6 Lifestyle & Entertainment brands, through operational management of consumer and trade marketing, PR, digital and media planning disciplines.
  • Drive creativity at every opportunity, whilst ensuring cohesion and consistency.
  • Oversee the team to deliver integrated, engaging and compelling 360 campaigns around our brands and content in particular, UK commissions across Really, Quest Red, TLC, Food Network & Home.
  • Act as key liaison with the US and EMEA communications, marketing, consumer products and digital departments to ensure collaboration, and lead on projects / campaigns where relevant.
  • Develop and manage the annual marketing budget.
  • Identify, develop and implement barter and marketing partnerships with new and existing partners.
  • Manage and maintain a strong collaborative working relationship with all third-party agencies, both creative and media.
  • Oversee the marketing relationships with key affiliates; devising proactive activity and actioning reactive requests expediently, ensuring all contractual obligations are met.
  • Launch and rebrand channels in the portfolio, where necessary.
  • Oversee the launch and ongoing promotional campaigns for Discovery UK’s OTT and DTC products, where relevant.
  • Work closely & collaboratively with Snr Director of Commissioning & Director of Scheduling and deputise for SVP Head of Brands when required.
  • Work closely & collaboratively with the Marketing & Communications Director, Factual & Sport Brands and VP UK Brand Strategy to ensure there is an effective, efficient and optimised network approach, particularly in relation to trade marketing.
  • Through strong leadership, manage the Marcomms team effectively. Coach and develop direct reports to ensure exceptional performance is achieved.
  • Act as a brand ambassador and guardian for all channels.
  • Requirements

  • Highly experienced marketing & communications director with a proven track record in broadcast marketing
  • Strategic thinker
  • Significant experience of overseeing on-air, off-air, PR and digital / social media marketing campaigns
  • Strong understanding of brands and how to manage brand performance
  • Strong creative and project management skills
  • Excellent personal and written communication skills
  • Gravitas and experience of dealing effectively with stakeholders at all levels, internally and externally
  • Accurate with a keen attention to detail
  • Passion for, and knowledge of entertainment content and a deep understanding of the TV and media industry
  • Strong understanding of key social media platforms including YouTube and working with influencers
  • The ability to remain highly focused and flexible while working under pressure on several high-level projects simultaneously
  • Understanding of complex international media businesses with multiple stakeholders and priorities
  • Ability to be able to think on your feet & come up with innovative, cross-platform ideas
  • Adaptable, supportive leader and team-player
  • A willingness to go the extra mile
  • A love for lifestyle & entertainment content is essential
  • Apply
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