Senior Strategist
18h ago

Strategy at Edelman The strategy team at Edelman acts as a centre of excellence and internal consultants across the entire business.

Our role is to help make Edelman’s ideas smarter, more effective and easier to buy. Our contribution takes the form of : ·Campaign development through identifying the territory which powers the creative brief or an activation strategy.

We use insights to anchor the campaign in what works.·Client consultancy developing problem solving workshops and other engagements to bring our expertise into solving client issues, and creating opportunities for extending and deepening the client relationships.

  • Communications and Connections strategy helping create activation frameworks which draw all of the interrelated disciplines which Edelman can offer into a coherent recommendation which clients can buy.
  • Edelman is a diverse and dynamic business, with clients ranging across the field of comms, from powerful business to consumer clients, like Shell and Unilever, Corporate clients, major healthcare companies, and specialisms in Technology and Financial Comms.

    We deliver award winning creative work both globally and locally, and strategy is at the heart of that work. The Strategist role is an integral part of the team, helping power creative and campaigning and building skills in client consultancy and brand strategy.

    The Role As a Strategist at Edelman, you will have responsibilities across our full client-list, both consumer and b2b. Your role will be to craft powerful, compelling creative strategies in often complex and diverse landscapes, while helping to build wider planning capabilities throughout the business by working with account leads to augment their understanding, expertise and use of research, analysis and insights.

    Successful candidates will be recognised for their exploration of the intersection between brand, culture and people. They will lead qualitative research and will work with our in-house colleagues to shape quantitative research, being active in helping junior teammates hone their own research skills too.

    With all this behind then, they will work effectively with our creative and communication leads to shape projects, both big and small, local and multi-market.

    This work will span creative strategy, complete campaign strategies and longer-term brand and communication strategies. As a senior member of the team they will be a master of the creative brief and expert at getting the work produced by navigating client organisations and our own teams effectively.

    They will lead cross functional teams and projects, flexing their skills in active listening, facilitation and trust building with clients.

    Successful candidates will become a senior part of our broader planning community, working across pitches and clients in an integrated manner across teams, disciplines and Countries.

    Key Responsibilities :

  • Provide strategic support across the Edelman client base locally and globally, establishing long term relationships with key clients, and driving the role of planning as a key part of client teams.
  • Identify critical issues, trends and opportunities across the comms, marketing and reputation sectors, and integrate into thinking for clients.
  • Assess strategic problems, developing insights, recommendations and strategic direction for clients.
  • Create strategies that are driven by evidence and lead to clear and practical PR and marketing communication solutions.
  • Lead, participate and facilitate strategic discussions both internally and with clients.
  • Design and implement frameworks for creating strategic client solutions.
  • Work in partnership with DxI to design and execute research solutions.
  • Build strong partnership with creative teams focused on health to drive better, more powerful creative work which clients can buy.
  • Be a strong contributor to the wider planning team and culture within the London agency and the wider EMEA region.
  • Training and advocacy for planning, being part of the wider culture change within the agency.
  • Key candidate requirements :

  • Significant planning and strategy-development experience in both consumer and business-business markets
  • Interest in the changing way businesses engage with the world beyond the product they sell and what that means for communication
  • Practical knowledge of planning, insight and analysis.
  • Experience in global marketing communications.
  • Strong analytical skills
  • Creative strategy experience, working closely with creatives
  • Ability to take a practical approach
  • Effective organisational and interpersonal skills, capable of working efficiently with senior leadership across the business
  • Presentation skills, articulating smart and sometimes complex solutions in a straightforward and lucid manner
  • Inspired by co-operating with other skillsets within the team and across the agency
  • LI-TL99

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