Planner (Healthcare)
Adare
Basingstoke
4d ago

Are you a proven healthcare agency planner looking to spread your wings? Do you know your way around ABPI regulated marketing, but want wider horizons?

If so we're looking for someone like you to work with both some of the biggest brands in healthcare, and consumer and B2B marketing!

Having been ranked n umber 1 independent healthcare agency on PMLive's T40 Listing, we are looking for a Planner to Research, develop and deliver strategic insight and approach to pharmaceutical, animal health and healthcare projects.

The Planners duties will also include :

  • Defining strategy and rationale, marketing proposition, mechanics, journey and key stakeholder messaging.
  • Designing and undertaking proprietary qualitative and quantitative research to discover audience insights and clinic approaches.
  • Brand discovery and brand strategy development
  • Responsibility for writing / reviewing the creative brief, and distilling key insights that direct the creative development through a single-minded proposition.
  • Responsibility for designing the communication strategy, campaign planning and content plans
  • Developing pitch narrative with wider pitch team and playing a leading role in pitch proposals and delivery
  • What You'll Bring

    The ideal person will also :

  • Be experienced in healthcare planning / strategic marketing role
  • Be experienced in Marketing / planning agency-side (preferred) or client-side
  • Have an effective and confident communicator
  • Be familiar and conversant with regulatory codes especially ABPI
  • Have a broad appreciation of different marketing techniques especially digital / social landscape
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