Decleor & Carita Education Manager UKI
The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 38 international brands have allowed us to devote ourselves solely to one business : beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world.
We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation.
L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx.
50% since 2005. This year we were also named one of the world’s most ethical companies by the Ethisphere Institute for the 10th time.
The Professional Products Division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair, skin and beauty products.
The 10 brands within this division are L’Oreal Professionnel, Kérastase, Shu Uemura Art of Hair, Redken, Pureology, Matrix, Décleor, Carita, Baxter of California and soon to be Pulp Riot.
Our brands have made us the world leader in professional beauty products and one of the most dynamic places to pursue your career in the UK.
Combining nature’s purest and most potent active ingredients, Decléor scientifically selects and masterfully blends premium Essential Oils to deliver for each skin need, targeted and proven skincare solutions.
Trusted by the world’s best beauty professionals, Decléor offers specialist products and exclusive massage techniques and treatments to deliver the ultimate in skincare results and professional care.
Decleor is truly Omni-channel in nature, with distribution spanning across salons, spas, hotels, pharmacies, QVC and E-Commerce.
What are key highlights of this role?
To become the education manager champion in line with Decleor & Carita brand strategy contributing to overall growth of our category using education as a business driver
Contribute to overall growth of brand portfolio by expanding the brand awareness and desirability, upgrading Decleor & Carita distribution and elevating the brand experience
Foster collaboration and information amongst the team and brands maximizing and defining the education local brand strategy in line with the international brand positioning
Oversee and guide education development, manage portfolio priorities
Mobilise other departments to support education strategies bringing about new ways of thinking and working to re-energise and modernise the sector
Recruit, develop and manage team
Ensure development of expertise and know-how in commercial and education team is up to highest standards for delivery
Focus on account development through education and maximise education creative, product and business programs.
Ensure the continuous development of education by developing, modernising and implementing successful education strategies to re-invigorate the brand.
Foster an environment of team work, spirit and creative flair and establish strong relationships with both internal and external clients, including free-lancers.
Identify suitable regional education venues to further extend our education offering and reach to the market
Owning the education dashboard to measure KPI’s
Act as a mentor to team members develop and coach to empower high performance.
Develop a cross- brand team (at various levels) enabling them to reach their goals and objectives.
Work on a systematic diagnostic on a digital platform and on how to digitalise education in 2019 onwards.
Develop and create content to support the blending learning platform ACCESS for the UK and Ireland
Continuously seek and support new approaches, practices and processes to improve the efficiency of training services offered
Responsible for the sales training strategy, which supports the delivery of company priorities and meets operational requirements, ensuring that the best commercial outcome is delivered.
Responsible for all sales training for all new educators, ensuring that their skill and knowledge is enhanced to maximize sales and revenue.
Review and design treatment menus for new and existing business partners, ensure UK and Ireland treatment offering is compelling and in line with the business needs.
Work in partnership with Marketing and commercial to design and promote specific seasonal and new product training in line with wider marketing strategies and company targets.
Key Performance Indicators :
Owning the education dashboard to measure KPI’s
Number of salons trained in-salon, through academy courses and digital initiatives
Help grown distribution points education as pillar for conversion
Regular field visits to top accounts
Regular field visits with team members
Maintenance of budget in timely manner
Clear defined roles for free-lancers and / or direct team
Attend team meetings and be a pro-active member
What could L’Oréal offer me?
World class training and development
Excellent benefits including pension, profit share and product discounts and a competitive salary
Work with some of the biggest brands in the business, and the most passionate people in beauty.
The opportunity to lead change you want to see within the biggest beauty company in the world.