Location : Zurich, London
Recently named Best Place to Work by MM&M, The Holmes Report, PR News, PRWeek, and AdAge, W2O is an integrated marketing and communications firm powered by analytics and specialising in healthcare.
We are seeking a Senior Manager of Integrated Intelligence to join our team.
Integrated Intelligence (or I2) is the practice formerly known as Analytics. We changed our name to more closely identify with the innovative work we do beyond just data analysis.
We integrate across data sources, functions, methodologies, and technology, and we’re providing intelligence because our data leads to insights and our insights lead to action.
And when you put those two things together, we are exponentially better at helping our clients make critical business decisions.
As a Senior Manager in our Integrated Intelligence practice, you will be responsible for managing 2-3 analytics projects and ad-hoc requests with some support from senior levels of management.
You are proficient in various analytics and / or primary research offerings and have marketing / communications expertise.
Healthcare industry experience preferred. You can brainstorm, provide actionable insights, and recommendations for top tier pharmaceutical clients.
Day-to-day activities include project management, qualitative and quantitative social media data analysis, and creating comprehensive reports on social media conversations as they relate to healthcare stakeholders, disease, or treatment spaces.
Who You Are
You have demonstrated experience synthesising information from large, unstructured data sets to tell impactful stories and make actionable client recommendations
You have demonstrated experience in communications / marketing
You have a moderate understanding of the healthcare / pharmaceutical space
You’re innovative and want to bring value and new ideas to everything you do
You thrive in an environment that requires constant learning and adaptation
You’re solutions-oriented and love to problem-solve to meet the client’s needs
You work well independently, but also enjoy collaborative work assignments
You get the importance of staying on top of the details and believe in exceeding expectations
You’re proficient in Excel, Word and PowerPoint
What You’ll Do
Accountable for delivery of an entire programme of client work with SMT support
Responsible for ensuring that work is delivered to the highest standard and within time-frames and budgets agreed with the client
Be involved in strategic conversations with your client, set the strategy for the programme with minimal input from your Director, and ensure alignment with the strategy throughout
Maintain a knowledge of your clients’ business and the external factors which may impact upon it and react accordingly;
have the flexibility to shift the direction of the programme responding to a changing landscape, providing counsel to the client
Maintain momentum on client business and seek solutions to barriers
Be fearless and flexible in your approach leading and executing a project, regardless of prior experience (or lack of)
Regular, proactive client contact and coaching others to build / maintain a positive client relationship
Accountable for the client relationship
Facilitate client meetings / workshops
What You’ll Bring
Minimum 5 years of experience with majority in at least one of the following areas : healthcare / pharmaceutical marketing / PR / advertising, strategic planning, digital / social strategy, digital / social analytics, social listening, primary / syndicated research
Strong oral and written communication skills
Competency with Microsoft Office, particularly PowerPoint, Excel, and Word
College degree (BA or equivalent), with relevant concentration such as market research, marketing, communications, or social sciences
Comfortable building benchmarks and measuring client performance
Experience analysing online social listening data
Strategic approach to measurement with a lens for activation
Understanding of online advertising planning, buying and performance metrics, with expertise in paid social campaign activation and measurement