EMEA Manager - Analytics
W2O Group
6d ago

Location : Zurich, London

Recently named Best Place to Work by MM&M, The Holmes Report, PR News, PRWeek, and AdAge, W2O is an integrated marketing and communications firm powered by analytics and specialising in healthcare.

We are seeking a Senior Manager of Integrated Intelligence to join our team.

Integrated Intelligence (or I2) is the practice formerly known as Analytics. We changed our name to more closely identify with the innovative work we do beyond just data analysis.

We integrate across data sources, functions, methodologies, and technology, and we’re providing intelligence because our data leads to insights and our insights lead to action.

And when you put those two things together, we are exponentially better at helping our clients make critical business decisions.

As a Senior Manager in our Integrated Intelligence practice, you will be responsible for managing 2-3 analytics projects and ad-hoc requests with some support from senior levels of management.

You are proficient in various analytics and / or primary research offerings and have marketing / communications expertise.

Healthcare industry experience preferred. You can brainstorm, provide actionable insights, and recommendations for top tier pharmaceutical clients.

Day-to-day activities include project management, qualitative and quantitative social media data analysis, and creating comprehensive reports on social media conversations as they relate to healthcare stakeholders, disease, or treatment spaces.

Who You Are

  • You have demonstrated experience synthesising information from large, unstructured data sets to tell impactful stories and make actionable client recommendations
  • You have demonstrated experience in communications / marketing
  • You have a moderate understanding of the healthcare / pharmaceutical space
  • You’re innovative and want to bring value and new ideas to everything you do
  • You thrive in an environment that requires constant learning and adaptation
  • You’re solutions-oriented and love to problem-solve to meet the client’s needs
  • You work well independently, but also enjoy collaborative work assignments
  • You get the importance of staying on top of the details and believe in exceeding expectations
  • You’re proficient in Excel, Word and PowerPoint
  • What You’ll Do

  • Accountable for delivery of an entire programme of client work with SMT support
  • Responsible for ensuring that work is delivered to the highest standard and within time-frames and budgets agreed with the client
  • Be involved in strategic conversations with your client, set the strategy for the programme with minimal input from your Director, and ensure alignment with the strategy throughout
  • Maintain a knowledge of your clients’ business and the external factors which may impact upon it and react accordingly;
  • have the flexibility to shift the direction of the programme responding to a changing landscape, providing counsel to the client

  • Maintain momentum on client business and seek solutions to barriers
  • Be fearless and flexible in your approach leading and executing a project, regardless of prior experience (or lack of)
  • Regular, proactive client contact and coaching others to build / maintain a positive client relationship
  • Accountable for the client relationship
  • Facilitate client meetings / workshops
  • What You’ll Bring

  • Minimum 5 years of experience with majority in at least one of the following areas : healthcare / pharmaceutical marketing / PR / advertising, strategic planning, digital / social strategy, digital / social analytics, social listening, primary / syndicated research
  • Strong oral and written communication skills
  • Competency with Microsoft Office, particularly PowerPoint, Excel, and Word
  • College degree (BA or equivalent), with relevant concentration such as market research, marketing, communications, or social sciences
  • Comfortable building benchmarks and measuring client performance
  • Experience analysing online social listening data
  • Strategic approach to measurement with a lens for activation
  • Understanding of online advertising planning, buying and performance metrics, with expertise in paid social campaign activation and measurement
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