Field Marketing Manager, EMEA
ON24
London, United Kingdom
3d ago

Description

The ON24 marketing team is looking for an enthusiastic and data-driven marketer responsible for developing and executing marketing campaigns for the Emerging Markets (DACH and France) in EMEA region.

The Field Marketing Manager, EMEA role will be responsible for the successful implementation of local campaigns, programs, and events using the latest demand generation methods.

The objective is to quickly drive pipeline growth through net-new names, SQLs; then track and report on the results.

This role is an exciting opportunity for a marketer to lead the next stage in the expansion of a world-class marketing department into the EMEA region, supporting the dedicated sales team and building the marketing infrastructure - specifically tailored to that market.

This role is best suited for a driven, high achiever with proven ability to develop B2B marketing programs both on the strategic and tactical level.

This position can be based out of the UK or Germany.

STRATEGY

  • Creating demand in EMEA emerging markets by employing demand gen tactics including planning, message development, execution and ROI tracking
  • Work closely with the central marketing team to leverage campaigns, programs, and content where appropriate for sub-regions
  • Develop the in-market voice of ON24 for DACH / France; leverage personalisation and localised experiences when possible / appropriate
  • EXECUTION

  • Get to know the DACH / France market intimately and launch new, inventive, and disruptive programs
  • Create and document best practices, playbooks, and process improvement plans for campaigns in DACH / France
  • Work closely with the Sales and SDR teams to identify opportunities for alignment and plays in-market
  • Work with Sales and SDR teams to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement
  • Build Marketo programs for webinars, online advertising, asset tracking, and more
  • Create SFDC campaigns
  • Create web pages in Wordpress
  • Use Marketo to create emails using a variety of templates
  • Operate autonomously and become an expert on our tech stack
  • REPORTING

  • Use DOMO and Salesforce reports to track campaign / program performance - update / report to leadership regularly
  • Use data and analytics to draw insights & continually optimize campaigns; inform internal stakeholders of performance (eg : Content team)
  • Main business KPIs will be program efficiency and effectiveness in terms of : net new acquisition of prospects for the DACH / France sales teams, contribution to pipeline, revenue growth in-market
  • QUALIFICATIONS

  • BA / BS in marketing or related field
  • 5-8 years of digital / field marketing experience in B2B SaaS
  • Experience generating demand in the DACH / France marketplace
  • Deep knowledge of SFDC and Marketo (campaign set up, programs, flows, smart lists, and general best practices)
  • Experience using ON24 + integration with Marketo a huge plus
  • Proven track record of creating and executing integrated marketing campaigns using tactics that include webinars, email, digital advertising, and more.
  • Inquisitive and innovative - test and learn mentality with a hunger to leverage the latest technology and methods to drive growth
  • Experience reporting on campaigns using Marketo and Salesforce.com, or DOMO
  • Experience using analytics to draw insights & continually optimize campaigns.
  • Strong analytical, problem-solving, and decision-making skills; data driven mindset
  • Strong project management skills, highly organized and strong attention to detail
  • Motivated, self-starter attitude, ready to come to the table with ideas
  • Ability to work independently as well as in a team-oriented environment
  • Excellent written and oral communication skills
  • Languages :
  • German (fluent / native) required
  • French
  • ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

    In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

    This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

    Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.

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