Occupier Services - EMEA Marketing Lead
Colliers
London, GB
4h ago

Job Description

The successful candidate will partner with the Executive Managing Director Occupier Services EMEA and the Chief Marketing Officer EMEA to develop and drive key marketing initiatives for lead generation, conversion and drive growth in client engagement with occupier enterprises across EMEA.

This presents a unique opportunity for an emerging and enterprising marketing expert to join our rapidly expanding business at Colliers, the world’s fastest growing real estate services firm.

The role will involve managing campaigns and content for this leading regional business line, internal and external communications strategy, and championing a high-quality client engagement tool kit and strategy for key accounts.

Responsibilities :

  • Deliver marketing and communications strategy and tactical plan for Occupier Services; liaison point of contact for marketing and communications programs with service line leaders for Occupier Services in EMEA and national stakeholders.
  • Produce Occupier Services collaterals for branding and client engagement, partnering with skills leaders across content, creative, digital and research in the EMEA marketing and communications team.
  • Lead and manage a hybrid programme of major industry and owned client events, in collaboration with EMEA and national marketing teams.
  • Contribute to and execute client engagement strategy, and continue to explore and develop new initiatives to support the Occupier Services business plan.
  • Coordinate regional lead generation campaigns and develop relevant ROI metrics to measure the success of each campaign.
  • Act as the custodian of Occupier Services content on owned and earned channels and regularly review and update this info.

    In addition, look to recommend other digital initiatives to promote the Occupier Services capabilities to clients and prospects.

  • Create and maintain a track record library, case studies, presentations and templates to assist with the pitching and presentation process, in collaboration with our Business Development Centre team.
  • Understand and maintain the Colliers Brand Guidelines, policies and approval protocols and apply these to all projects.
  • Work as an extension of EMEA marketing team as a brand guardian for Colliers Occupier Services in EMEA.

    Qualifications

  • Degree qualification with a marketing / communications / business specialty.
  • 5+ years of experience in marketing or related field. Knowledge and experience in professional service firms, with expertise in Occupier Services markets and / or workplace preferred.
  • Highly skilled in Microsoft Office applications (PowerPoint, Excel and Word) and with good digital working knowledge.
  • Experienced in Adobe Creative Cloud software (Indesign, Photoshop) usage is advantageous.
  • Additional Information

    What sets Colliers apart from their competition is not what we do, but how we do it. We invest in relationships to create enduring value.

    Our most valuable asset is our people we are passionate, take personal responsibility and always do what’s right for our clients.

    We attract and develop industry leaders, empowering them to think and act differently to drive exceptional results.

    You collaborate.

    You invest in relationships.

    You are enterprising.

    You do what’s right .

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