Digital Marketing Executive needed for my client who are a revolutionary recruitment application for temporary staffing within the hospitality sector, with further ambition to branch out to other areas in the coming years.
With strong VC backing from some well-known angel investors, the potential market generates millions every year within the UK.
My Client offers complete transparency to both employers and job seekers.
You’ll be responsible for both B2B and B2C marketing. You should be excited about getting hands on in building campaigns and realising content ideas.
You should be able to manage campaigns autonomously, optimise based on metrics and have proven working experience on PPC and SEO
You’re flexible you’ll muck in and help with anything
You’re proactive and always willing to learn.
You prefer a start-up environment because you want to have an impact and love being in a fast-paced company.
Develop and manage PPC marketing campaigns using Google and Bing
Day to day paid campaign management, keyword research and grouping, continuous ad copy-testing and PPC performance optimisation
Identify and monitor search engine and PPC industry trends and developments
Manage SEO for the website including creating landing pages and keyword research
Skills and Experience
Previous experience (client side or agency) of planning and executing PPC campaigns, ideally in either one of the following industries : hospitality, recruitment, tech, leisure
Strong working knowledge of Google Adwords (relevant certification is a plus)
Experience in managing SEO with a good understanding of on-site and off-site SEO best practices
Experience in performing tasks such as SEO audits, keyword research, meta data recommendations, competitor audits