Location : London, England. Company Description :
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices.
We call it people-based’ marketing, and with over 25 years’ experience, we are proud to be recognised as a Global leader.
Merkle’s heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies.
With our expertise, we can offer our clients content-driven, contextual and compelling customer journeys and experiences that drive business growth.
With our Head Office in Columbia, Maryland and offices US wide, we continue to grow at a rapid rate across Europe and Asia.
In 2016, the agency joined the Dentsu Aegis Network, one of the world’s biggest Global media companies.
Job Description :
Merkle is looking to introduce a Digital Product Owner to its Digital Experience team to work side by side with the team to help shape and deliver digital experiences for clients.
This person ideally will have 3+ years of experience in delivering digital products.
You will join a growing team who are all passionate about how we can make a real impact through inspiring our clients to enhance their Digital Experience offering.
As a Digital Product Owner, you will have the ability to quickly understand our client’s business ambitions and translate their needs into requirements;
turning these into programmes of work that deliver results and prove a ROI. With business analysis capabilities, you will work closely with the Digital Experience Team to help inspire, challenge and disrupt our client’s needs with innovative Digital Experience solutions which will help transform their businesses.
The focus of this role will be to provide strategic direction on named clients and help articulate a compelling Digital Experience and customer story.
Life as a Digital Product Owner at Merkle
Deliver projects and connected experiences on Digital Experience Platforms, such as Adobe Experience Manager (AEM), Sitecore or similar.
With a focus on digital optimisation, personalisation and driving conversion optimisation.
Help brands imagine, design, and drive measurable business outcomes through personal digital customer experiences. Own and help optimise this Digital Experience to drive results and prove and ROI for the client.
Consult with clients to understand their business objectives and help prioritise the requirements, building exceptional relationships with key decision makers.
Act as a Business proxy.
Work with clients to create user experience maps to understand the pain points as well as opportunities within a digital experience.
Untangle complex problems in an imaginative and creative way, with the ability to articulate complex ideas and transform this into simplicity for different audiences.
Propose options and recommendations to the client that will demonstrate that you understand and can articulate what they need and form this into a package of work.
Translate project proposals and briefs into programmes of activity and lead in the development and execution of the plan.
Create / maintain relevant documentation. This may include, project briefs, requirements specification; process models (as-is / to-be); user stories etc.
Attend and support pitches for projects with our Client Partners.
Liaise with clients effectively to keep them informed, share insights and keep driving projects forward.
Stay abreast of the latest Digital Experience trends to help drive thought leadership within the team, positing our team as experts in Digital Experience.
A few of the benefits
Whether it’s the joy of working with people at the top of their game or the Merkle social calendar, people love working here and we hope you will too
Career development through Merkle University and other tools; with access to courses, textbooks and mentorship
Private Medical Insurance, Company Pension, life insurance and other corporate benefits
Free breakfast & fruit
Food Fridays enjoy a takeaway lunch courtesy of us once a month
Four Thirsty - have a drink on us on a Friday afternoon!
A selection of other industry standard benefits
It is anticipated that the appropriate candidate will be of degree level education with circa 3 years’ experience.
Proven experience of working with and delivering projects on Digital Experience Platforms, such as AEM or Sitecore. Ideally with experience of implementing personalisation and optimisation strategies.
Experience in participating and delivering client workshops.
Have cross-functional experience working with and across other disciplines (for example UX, Design, Tech / Architecture, QA and Delivery), preferably across a variety of different clients / industries.
Strategic & analytical thinker that is a problem solver with data collection and analysis skills.
High level of accuracy and attention to detail.
Ability to prioritise multiple tasks / projects and conflicting demands effectively and execute them in a high-pressure environment in which working on one’s own initiative is essential.
Strong communication skills both written and verbal and are able to present confidently to large and small audiences (both internal and external).
Track record in achieving client business KPI’s directly resulting from marketing activation and proving an ROI.
Well-versed in the Microsoft Office