Sales and Market Data Analyst
Rich Products Corporation
Andover, HAM, GB
1d ago

PURPOSE STATEMENT

Custodian of market insight. Maintaining, interpreting and reporting on market insight and disseminating across the business.

KEY ACCOUNTABILITIES / OUTCOMES

Data Analysis

  • Creation of monthly retail and OOH insight reports
  • Management of all data coding files
  • Competitor monitoring of new product launches, promotions and price changes
  • Evaluation of data and insight suppliers for best return on investment
  • Using IRI to create & maintain weekly & Monthly EPOS sales report tracking category performance
  • Track and report on frequency, penetration & usage data to use to give weight to recommendations
  • Analyse promotional mechanic success through evaluating uplifts and cash margin generated
  • Proactively monitor ex-factory sales to manage the product lifecycle
  • Using trend, exfactory and EPOS data, make recommendations for business growth
  • Support marketing team with data and insight as required for customers
  • KNOWLEDGE / SKILLS / EXPERIENCE

  • Minimum of 5 years experience in data insight roles within food, beverage, ingredients or FMCG companies
  • Desirable

  • Educated to a degree level
  • Marketing technology, marketing analytics and dash boarding
  • Apply
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