Head of Marketing Technology
Kindred Group plc
London
5d ago

The role

Kindred has, over the last 20 years, brought together 12 leading brands to form one of the World's largest online gaming groups.

We're a diverse team of 1700 people who work together to serve over 26m customer globally.

As Head of Marketing Technology, you'll work as part of the Global Marketing Services (GMS) team and will be responsible for setting the strategy and support development and management of Kindred's technical marketing solutions.

Key Responsibilities

  • Define and drive the short-term / long-term vision, strategy and roadmap for Kindred's MarTech ecosystem
  • Audit and evaluate Kindred's existing marketing technology solutions and its usage across brands and markets
  • Research, evaluate and recommend new MarTech systems and suppliers
  • Develop, identify and scope marketing automation and optimisation opportunities
  • Partner with Marketing, Tech and the Experience departments to continue to invest and improve our integrations to enable the technology vision of Marketing.
  • Own the implementation of new MarTech solutions
  • Collaborate with data engineering, analytics and site tracking teams to ensure our MarTech is supported with accurate and timely data
  • Manage the MarTech budget and ensure continuous monitoring for usage and cost
  • Keep stakeholders updated on project plans and timelines as well as the value unlocked through MarTech
  • Ensure marketing team has the right training and support for MarTech systems and services
  • Skills & Experience Required

  • Though leadership in MarTech with +3 years' experience of setting and driving MarTech strategy in a customer focused & revenue driven organisation
  • Has a holistic understanding of existing and upcoming MarTech solutions / platforms and how they connect into the broader marketing technology landscape
  • Proven knowledge and experience of working with key marketing technology tools and systems
  • Proven experience of translating and communicating accurate information to technical and non-technical stakeholders
  • Strategic thinker that can see beyond the day-to-day to help reach marketing and revenue goals and improve the customer experience
  • Data driven mindset and approach
  • Strong cross functional leadership and influencing skills
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