Manager, Digital Marketing (Global)
ADVITO
London UK
5d ago

Job Description

A culture of purpose : Where will your BCD M&E career take you?

As perfectionists, artists, strategic thinkers and leaders in the industry, we believe culture is defined by its people.

We are looking for exceptional people who rise to our standards while bringing their unique perspective to the table. Are you interested in adding to both our mission and our energy?

Manager, Digital Marketing (Global)

Full-time, home based in the UK

We’re looking for a Manager, Digital Marketing to join our Global Marketing & Brand Engagement team. If you get goosebumps over all-things-digital, we want to talk! We need someone to own our global, digital strategy which includes social media marketing, SEO strategy, lead generation / conversion and content strategy.

In addition to planning and executing strategy, you will also be responsible to reporting on our efforts what’s working, what’s not and, most importantly, why.

This role is integral to the business and team and will grow a digital team from the ground up.

A snapshot of this opportunity

  • Own external content strategy across blog, email and social focused on thoughtful, valuable and creative content to promote our brand and services with oversight of sponsorships and collaborations
  • Develop and manage a global social strategy, including calendar and campaigns, that generates brand awareness across the regions and drives commercial activity
  • Create and execute SEO strategy for brand including building keyword list, maintaining onsite SEO via MOZ, technical SEO via Google Search Console and opportunities to increase our Domain Authority and brand awareness
  • Own marketing automation platform, SOPs and strategy via HubSpot to drive lead generation, conversion and associated analytics
  • Manage corporate website (including an upcoming refresh), digital development projects and link-building strategy
  • Captivating B2B audiences through creative, engaging storytelling across digital platforms
  • Using marketing automation tools to drive lead generation with a focus on conversion
  • Using social media and SEO strategy to drive awareness
  • Managing a global brand across multiple lines of business with regional nuances
  • Creating creative campaigns to build brand trust and highlight products / services
  • How you can set yourself apart

  • 5-7 years digital marketing experience
  • Digital advertising experience
  • Meetings & Events industry experience
  • What we offer you

    A culture of purpose where we are invested in your happiness and career growth. Autonomy to drive digital strategy and build a digital team to support.

    A global marketing team that works in an agile environment where all ideas are welcomed, supported and true drivers of our business growth.

    The no-days-are-the-same excitement of managing a global brand. Competitive salary and benefits package

    Interested?

    Create your profile and upload your resume / cover letter via our website. Feel free to reach out to Rebecca Jacques with any questions via careers bcdtravel.

    com. Note : send your application via the website only.

    About us

    At BCD Meetings & Events (BCD M&E), we provide more than meeting and event planning and execution. We are in the business of creating impactful human connections that matter.

    Connections that inspire, motivate and change behavior for our customers. As the world’s most trusted and innovative meetings and events agency, BCD M&E cultivates a culture of people, passion and purpose to drive business forward.

    Headquartered in Chicago, with locations in 50+ countries across the world, BCD M&E’s team of 1,500+ people are committed to driving success for our customers, our business and ourselves.

    See if you belong at bcdme.com.

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  • Note : We'll give preference to internal and / or furloughed employees.
  • Marketing

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