Why Join the Digital Marketing Team?
MoneySuperMarket invented the price comparison category over 20 years ago and already helps 13 million people across the UK take control of their household bills and finances to Get Money Calm’.
We’re in the business of financial peace of mind and with over 50 ways to save, from broadband to insurance, banking to energy, and free online tools designed to help people to stay on top of their money, we help our customers cut the cost of living and have fewer money worries.
Come and work on a brand that’s reinventing itself to be more meaningful to customers than ever before, by delivering Money Calm’ through an exciting range of new and innovative products and services.
Join our award-winning organic performance team in delivering marketing activity that deliver quantifiable commercial results.
What’s in it for you? Well, further to the epic opportunity we believe this is, we also offer a range of attractive benefits.
A competitive remuneration package is on offer, we pride ourselves on our flexible working culture and support for our employees to bring their whole selves to work, and we place real value and investment in learning and personal development, including a freedom pot for you to decide what to spend on each year.
We also place importance on creating a fun working environment and provide a range of regular social and team events to celebrate our success.
Why our Role?
The Digital Marketing Team consists of 23 individuals specialising in SEO and content production operations.
The Digital Marketing Team strive to innovate to maintain a competitive advantage through investing in a comprehensive technology stack that allows best in-class delivery of digital marketing.
This role is based in our insurance vertical where you will work alongside campaign and content specialists to deliver class-leading SEO initiatives for MoneySuperMarket insurance products.
You will be responsible for driving organic search visitors to MoneySuperMarket in some of the most competitive search verticals.
Leading SEO strategy for insurance products to achieve annual business objectives and targets.
Fundamental to the role will be the ability to build strong working relationships both within a team of search experts as well as with the wider team, integrating with a diverse range of disciplines across marketing including PR, brand, social and data teams.
As part of the role, you will also be expected to support the workload and development of junior members of the team.
What will you be doing?
Key Responsibilities :
Strategy and execution
Accountability for the overall organic performance of multiple products (e.g. car insurance, home insurance) and delivering traffic against business targets
Working in some of the most competitive search landscapes to deliver successful SEO recommendations
Developing, scoping and delivering the SEO strategy for the products you manage. This will include completing comprehensive search intent research to fully understand customer search behaviour and transforming this research into content recommendations
Responsible for ensuring the development of product channels follow SEO best practice, ensuring that organic search hygiene factors are monitored and managed accordingly
Directly making changes through our CMS to execute your recommendations
Reporting and measuring the impact of website changes to rankings, share of voice, CTR, visit and other performance signals
Supporting Organic performance Lead with senior stakeholder management and SEO forecasting for the products you manage
Working closely with Product, Commercial and User Research teams to fully understand the customer journey, customer needs and pain points
Reviewing performance across our range of analytics packages to identify key trends
To be able to distill complex information into easily understandable graphics and present this information to senior stakeholders
Analyse Google Search Console performance data to measure SEO performance and setup reports to automate reporting
Provide relevant insights for the monthly organic performance report and support weekly trade
Complete competitor and search landscape analysis to spot opportunities and trends within the organic search results
Work with the PPC team to create holistic search strategies
Utilising tools such as SEMRush, BigQuery, DeepCrawl, Google Search Console, Google Analytics & MajesticSEO to mine critical SEO data and transform this into useful insight
Build and maintain excellent relationships with all stakeholders, especially Commercial, Product & Marketing and ensure excellent lines of communication about SEO plans
Represent the team in internal channel marketing meetings & trade meetings
Embed solid working relationships across the business championing best practice SEO execution
Be proactive in raising innovate solutions to improve processes and the delivery of SEO at MoneySuperMarket
Support junior team members in achieving their objectives and upskilling team members on SEO
What do you need to excel in this role?
A few years experience in a search marketing specific role
Expert level of knowledge of SEO and on-page best practice
You have created and executed SEO strategies which have delivered results
Experienced in working in highly competitive search verticals. Proven track record providing ROI in a competitive market
Confident in data analysis and extracting relevant insights from large datasets
Understanding of web programming languages / technologies including HTML
Strong writing skills and ability to produce high quality reports
Knowledge of Google algorithm updates
Ability to communicate effectively with internal / external customers
Proven record in working as part of a team and as an individual
Familiarity with wider marketing disciplines and how they impact organic search
Clear passion for digital marketing
Project management skills and the ability to manage multiple tasks simultaneously
Proven track record of working to deadlines
Excellent working knowledge Microsoft Word, Excel and PowerPoint
Proven time management skills