Product Manager
United Kingdom
6d ago


Achieve the strategic financial and customersatisfaction objectives for the given product(s). This role will shape thestrategy to achieve revenue and profit growth of a product(s) in line with theSITA strategic plans and manage performance of the product line throughout itsproduct life cycle.


  • Product Strategy
  • Analyze and understand market trends and the customer needs
  • Articulate and document the product vision strategy and define the target market in line with market trends, customer needs and SITA strategy.
  • Sales / Channel Strategy and Support
  • Establish and implement an effective channel 'go to market' strategy for the products, to include an agreed and executed sales and marketing plan
  • Support bid management processes and pre-sales customer interactions
  • Support Sales forces with a clear product value proposition and training
  • Product Innovation / Definition
  • Through an understanding of customer needs, the competitive landscape and market trends, propose product innovations, as well as requirements for enhancements to existing products / services
  • Define product functional requirements
  • Guide product development project throughout the build / launch process to ensure delivery of the right product to market, within the agreed timescales
  • Participate in cross functional teams that ensure the timely / cost effective and quality delivery of product developments and product performance
  • Contribute to the management of partnerships and supplier relationships
  • Monitor and manage the cost structure related to the product
  • Product Roadmap / Life Cycle Management
  • Develop and manage the product roadmap throughout the lifecycle from conception to retirement
  • Track the product(s) P&L, revenue, new business and profitability including competitive pricing of the product(s) in the marketplace to achieve desired sales volumes / optimized profit
  • Propose product investments
  • Product Marketing / Value Proposition / Market Intelligence
  • Define and develop the product value proposition
  • Responsible for all product marketing activities during the lifetime of the product including the implementation of the product launch plan, promotional and collateral support plan and sales support / infrastructure plan to drive the successful acquisition and retention of customers
  • Organize, run and work with user groups and other customer forums to develop customer relationships and influence market thinking
  • Product Pricing Strategy
  • Define a pricing strategy for the product(s)
  • Ensure that key players including Sales, Bid, SGS understand the pricing strategy and apply it.
  • Product Performance
  • Responsible for achieving product financial, customer satisfaction and business objectives
  • Product Management Practice
  • Ensure communication of the project plans progress tracking' to all relevant parties
  • Comply with Product Management procedures and best practice
  • Act as coordinator for those working on the product development, stage gate and product projects
  • Qualifications

    Education andProfessional Qualifications

    Bachelor Degreelevel or equivalent in IT Communication and / or Business Management. Master’sdegree a plus.


    8 to 12 yearsrelevant business experience in a high-tech, global IT company

    Previousexperience with IT Communications and Networking

    Proven trackexperience within Airline / Airport Industry

    Goodunderstanding of Capacity and Network Planning.

    Industrystandard Certifications are highly anticipated, (CCNP, ITIL, PMP..)

    Knowledge andSkills

  • SITA Portfolio knowledge
  • Knowledge of the IT & ATI industries and economic drivers
  • Innovation Skills and a track record in defining market requirements and functional specifications
  • Good knowledge of Product Management, Stage Gate or other product development methodology
  • Understanding of the latest trends and innovations within the airline / airport industry and relevant technology areas
  • A track record of delivering results in Product Management in a global business environment and within a technology solutions based business.
  • Capability of leading and influencing virtual teams focused on delivery and support within an international environment
  • ProfessionCompetencies

  • Supplier Relationship Management
  • Product Marketing
  • Portfolio Strategy
  • Functional / Tech Requirements Def
  • Financial Acumen
  • Product Life Cycle Management
  • Sales Strategy / Support
  • Teamwork
  • Creating & Innovating
  • Communication
  • Results Orientation
  • Impact & Influence
  • Leading Execution
  • Customer Focus
  • Adhering to Principles & Values
  • Job Posting

    Sep 3, 2019, 4 : 12 : 33 AM

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