PPC Specialist - White Goods
Dixons Carphone
London, GB
21h ago

PPC Specialist

There's no feeling quite like uniting tech lovers everywhere and we get to do it every single day. Connecting our people, our customers and our partners.

We're a team of 41,000 colleagues working across nine countries to deliver excellence. Be part of framing the future with us.

You'll certainly feel proud when you see what you can achieve here.

Working in a growing, but extremely dynamic marketing team, the PPC Executive will support the paid search team to continuously improve the paid search performance of Carphone Warehouse, ensuring the execution of advanced PPC practises & strategies, which meets & exceeds the business and commercial expectations.

We aspire to being recognised as one of the leading innovators in digital marketing, with PPC taking the most prominent place in our ambitions.

As such, we are seeking equally ambitious, driven & innovative individuals to join us on this journey.

Key Responsibilities

  • Optimise & deliver PPC campaigns to business objectives, both financially & strategically
  • Deliver new product launches across multiple verticals of the business
  • Support the use of DoubleClick, our PPC bid management platform, as well as other tools that we have available to us (Hitwise, Adthena etc)
  • Deliver local search campaigns that support our retail estate
  • Deliver click to call campaigns to support our telesales teams
  • Work with internal teams & departments to understand business impact, performance & target
  • Perform keyword research in coordination with business objectives to optimize existing campaigns and uncover new opportunities
  • Carry out onsite web analytics analysis to optimise the complete consumer journey
  • Support a business agnostic approach to multi-channel consumer purchases
  • Work closely with Google and Bing to ensure we are market leaders with both brands
  • Keep pace with PPC latest trends
  • Develop a strong understanding of the products, competition, industry, marketing goals and objectives of Carphone Warehouse
  • Write compelling & impactful PPC adverts
  • Make daily adjustments in bids to ensure optimal performance standards
  • Carry out daily financial reports of performance
  • Key skills & experience required

  • Good knowledge of PPC and Digital Marketing
  • Hardworking and able to both work independently as well as part of a team
  • A strong passion for PPC, and eager to develop a career in Digital Marketing
  • The ability to work in a fast paced environment
  • Open and honest attitude
  • Beyond that, we'll be with you every step of the way, enabling you to get the most out of your role. Training plans are a given, and you'll have access to additional e-learning resources to really see your career develop in the way you want.

    We're building a team that brings technology to people, making their lives better, easier and fuller, and you can be part of it.

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