Head of Ecommerce
6d ago


We have an exciting contract opportunity for an experienced Ecommerce Manager with a passion for travel to come and join the Adventure travel Brands of Travelopia (Exodus, Trek America, Grand America and Headwater).

You will take responsibility for the Ecommerce team of 5 and develop, drive and implement the brands’ ecommerce strategy, in order to maximise sales, with relentless emphasis on customer acquisition and conversions.

This role will incorporate aspects of digital marketing strategy including PPC, SEO & affiliates.

You will be a customer champion, maximise and deliver full sales potential of the websites and ensure and environment of constant testing and development of the sites to ensure optimisation.

There is an on-site development team to support on system changes and a creative team in the department to support with creative assets.

It’s an exciting time to join as there are big growth opportunities across the Adventure brands, and big growth opportunities in marketing.

There are new marketing channels to open up, incredible adventure images and videos to be utilised, astonishing levels of customer satisfaction and heaps of passion for the brands.

It all makes the marketing department a great place to work. The marketing department covers Ecommerce, Marketing, Creative and Analytics and is devoted to creating exceptional experiences for our customers through great content, amazing user journeys and impactful multichannel marketing activity.

Customer insight and performance results drive our thinking, ensuring everything we do is engaging and effective, timely and targeted and most of all customer led.

This position is a fixed term contract for around 10-11 months to cover maternity leave, with an ideal start date of mid-

February, to allow for a months’ handover. The office is currently based in Balham until April, when the location will change to Surbiton.

What you will be doing :

As the Head of Ecommerce, you will be responsible for overall website performance and online trading, focusing relentlessly on journeys and maximising conversion rate across bookings and leads.

You will develop, own and drive the overall ecommerce strategy to ensure growth in overall bookings, as well as online bookings as a %, through increased customer acquisition and conversion, ensuring consistency of content and customer journey across the site is maintained at all times.

Working with the team you will deliver high impact home and product pages, prioritising key content and work closely with Online Merchandisers, Head of Marketing, the Digital and Systems Team and outside suppliers, on continuous improvements to the website and digital systems. You will also :

  • Be product owner of the 4 websites - continually reviewing the relevance and commercial potential of new areas of digital development, prioritising areas for the development team work on
  • Be the lead in the marketing department for deploying promotions and discounts, clarifying and cascading details as required
  • Assist with driving PPC search strategy, ensuring payback is clear & bids are optimised to maximise return
  • Assist with implementing SEO strategy, daily optimisation & technical roadmaps
  • Assist with developing and delivering the affiliate strategy & plan, ensuring payback is clear
  • Support senior managers in key decisions on business strategy
  • What we are looking for :

  • A minimum of 5 years’ experience working in an ecommerce environment, with experience in creative & digital marketing, particularly onsite merchandising & associated technology
  • Someone who is comfortable with creative concepts and how they relate to website usability
  • A confident, enthusiastic & strategic individual with strong leadership, delegation & influencing skills
  • An ability to work collaboratively across the business & to engage internal and external stakeholders
  • An ability to think strategically, but also engage on an operational level with a can-do’ attitude
  • Knowledge of Google Analytics and strong Excel skills are essential, with exemplary attention to detail and the ability to make sense of complex data
  • An analytical mindset with excellent problem-solving & troubleshooting skills
  • Excellent organizational and planning skills with the ability to manage conflicting demands
  • Excellent communication and management skills to work with a small and diverse team
  • A passion for travel and appreciation and empathy with our brand values
  • An experienced people manager, with the ability to feedback clearly and constructively, develop individuals and priovide direction to the team
  • A positive, proactive, can-do individual who brings energy to the team
  • A very strong collaborator
  • An obsession about applying customer insight and performance results
  • A natural appetite for working at pace, delivery timely insights and recommendations
  • Working with us

    Travelopia is a pioneer in the specialist travel sector, with a portfolio of more than 50 independently operated brands, most of which are leaders in their sector.

    Sailing adventures, safaris, sports tours, Arctic expeditions our brands are as diverse as they are exciting, creating unforgettable experiences for customers across the world.

    The UK Adventure division constitutes the Exodus Travels, Trek America, Grand American Adventures & Headwater brands, and offers a diverse range of experiences to a wide range of discerning customers in multiple markets including North America and Australasia.

    Join us and in return you'll be rewarded with :

  • A Competitive salary
  • Various employee discounts and offers
  • Cycle to work scheme
  • Contributory Pension scheme
  • Career progression opportunities post contract (we have 50+ brands with opportunities to consider)
  • Please note that for all benefits, details were accurate as at the date of publication. Any changes will be notified to you upon your start with the Company.

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