We are looking for an experienced Planning Manager to lead account management across one half of the FMCG team portfolio.
The role of the Planning Manager is twofold :
They are the day to day account management and client servicing lead - it is their responsibility to ensure that we are servicing our clients brilliantly and that we have positive and productive relationships with our specialist teams at m / SIX.
They ensure clarity of communication with clients and internal teams and that our day to day output is effective and efficient.
They are the channel planning and activation lead ensuring that brilliant strategy lives in all media planning output and execution.
Key role requirements :
A high level of enthusiasm; they care about the business and want to make a difference.
Attention to detail the Account Manager is the guardian of brand plans and is responsible for making sure they are accurate and updated on time
They have a comms planning background with the ability to translate a communications strategy into channel recommendations, considering best formats, weighting, flighting and activation tactics to deliver against core objectives of a campaign.
An understanding of all media touchpoints and the ability to define the tasks for media and content, develop channel roles and investment priorities based around tasks.
Ability to create a good, well thought through media channel planning response that requires minimal input from colleagues to make it client ready’.
A strong understanding of campaign evaluation knowing how to set and measure against both media, brand and business KPIs
In-depth knowledge and application of core media tools including AdDynamix, TGI, YouGov & MediaExplorer
Ability to think beyond Paid media able to take a view upon the role of owned and earned channels
Support the Planning Director on Communications Planning projects be it annual planning or bespoke planning projects. Translate the comms framework to detailed channel briefs that are clear and actionable for m / SIX specialist units.
Lead all channel planning responses and brief to internal teams.
Build a deep understanding and be well versed in client categories, competition and client’s business in the UK and Ireland to understand the challenges and opportunities they face.
Presenting regularly at client meetings on a variety of different topics, with gravitas.
Taking full ownership of key brands, becoming a go-to’ person for clients day today.
Ensure that specialists are working effectively across all live briefs and campaigns
Challenging historic ways of doing things ensuring that we continually deliver work that is integrated, commercially sound, and fit for the modern media landscape.
Manage ongoing media reporting, ensuring this is completed and presented to clients with actionable insights.
Overseeing all outputs from yourself & the Planning Executive ensuring that every document is ruthlessly quality controlled for excellence & is delivered on time (e.
g. media recommendations, finance queries, competitor reports etc.).
Maintaining good relations with external agencies, internal teams & media owners
Ensuring that all financial aspects are accurate and delivered on time (e.g. reconciliations, payments, billings, financial tracking).
Coach, develop & support the Planning Executive, with weekly 1-2-1’s and regular feedback
Raise the profile of the accounts in the agency by producing, submitting (and talking about publicly) our award-winning work.
Indirect reports :
Wider m / SIX FMCG specialist team (data, digital, reservation etc.)
Who are you?
Someone who wants to build their career in the fastest growing network agency in the world
You will have 3-5 years experience of in media planning
You will have a strong understanding of communications planning and the flexibility to adopt / adapt different approaches dependent upon the needs of the client and brief.
You will have experience in client management and influencing skills. Previous experience gained on FMCG / retail brands would be a distinct advantage.
You will consistently demonstrate curiosity and have the drive to make yourself better at what you do and increase your knowledge.
You are someone who has a passion to learn and maintain a detailed knowledge of media and market trends
You will be highly collaborative and facilitate a productive working relationship across the agency as well as someone passionate about leading and managing people.
A self-starter who works well in a fast-paced, team-oriented environment
An effective communicator with strong interpersonal skills and articulate presentation skills
Someone who takes pride in the work they deliver and looks for driving excellence as a standard.
What does success look like?
You are an inspiring and trusted key point of contact with the clients and amongst the wider agency.
Constantly striving to achieve excellent client satisfaction scores.
Ensuring exemplary work that contributes towards setting high standards as a benchmark for the team.
Winning accolades across the agency winning praise from peers and senior stakeholders.
Winning industry awards for your thinking and results
Bringing new ways of planning and operating smarter so we spend less time processing and more time thinking
You as an individual feel supported, have career satisfaction and feel you are doing the best work of your career.
You help in building an inclusive and diverse team that leads by example and drives all core pillars of m / SIX