Are you an experienced marketing leader with expertise in Performance Marketing? If so, this is a fantastic opportunity for you!We are looking for a Marketing Capability Director, Media and Performance Marketing to be based in Warren, NJ.
This role will lead the media capability delivery within the Marketing EDGE Team across consumer healthcare enabling GSK to transform its media capability.
This role requires someone with experience in media strategy and digital media strategies globally across all channels including PPC, programmatic video and display, social media, ecommerce media and owned channels including SEO.
This person should be experienced in delivering capability programs leveraging internal and external resources.This person will work closely with regional media senior directors and category directors to drive the media capability agenda.
The focus will be on delivering a high-quality capability program that ensures the global media strategy is embedded in the fabric of the organization globally.
Experience of delivering complex projects as well as ambitious change strategies is a must.This role will provide YOU the opportunity to lead key activities to progress YOUR career.
These responsibilities include some of the following : Deliver Media Capability program for the Markets as well as the Global Media OrgPartner with regional media directors and cross functional leads to deliver the Marketing Edge ambitions for GSK for digital mediaWork closely with the agency senior global team as well as media partners (Google, Facebook, Amazon, IAS) to inform our capability programCollaborate with Marketing EDGE on a range of capability programs to drive digital media knowledge across the business Align with main stakeholder, Senior Director Global Digital Media on prioritization of deliverables.
Why you?Basic Qualifications : We are looking for professionals with these required skills to achieve our goals : University Degree in Media, Marketing or Business7+ years’ proven experience in digital, media or marketing either agency, partner or client side including paid search, programmatic media, social media, ecommerce mediaHighly skilled at delivering programs leveraging a network of resources, internal, external and agencyExperience of managing and implementing global capability at scale within a highly complex organizationExceptional stakeholder relationship experience, with advanced communication skillsExcellent presentation skills, with an ability to design and develop strategy and training for a broad, global audienceHolistic media strategy experience including TV as well as owned and earned channels SEO, influencers, PRSelf-motivated and able to manage multiple projects to different stakeholder effectivelyProven enterprise thinker, able to lead and deliver business solutions leveraging Media as well as other functions.
Preferred Qualifications : If you have the following characteristics, it would be a plus : MA Degree or postgraduate qualifications in Media, Marketing or BusinessExperience working with healthcare / consumer brands either agency or inhouseWhy GSK?
Our values and expectations are at the heart of everything we do and form an important part of our culture.These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork.
As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities : Agile and distributed decision-making using evidence and applying judgement to balance pace, rigour and riskManaging individual and team performance.
Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.Implementing change initiatives and leading change.
Sustaining energy and well-being, building resilience in teams.Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
Developing people and building a talent pipeline.Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.Budgeting and forecasting, commercial and financial acumen.
GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity / expression, age, disability, genetic information, military service, covered / protected veteran status or any other federal, state or local protected class.
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