Paid Search Account Manager
Job title : Paid Search Account Manager
Group : FAST Worldwide Paid Search and Social
Client / s : Dyson
Reports to : Partner, Search and Social
Company Overview :
Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media.
Raised in Asia, we are now the world’s most geographically balanced global network spanning US, Latin America, Europe and Asia.
Mindshare’s birth in 1997 shifted the focus from media as a pure commodity to media as a change agent.
Our ambition was to go beyond the traditional media descriptors of Optimise, Capitalise, Maximise. We will not be defined by the formulaic definitions of media.
Mindshare’s story is about teamwork. It’s why we called ourselves Mindshare in the first place!
We were designed to be a global network, balanced in every region, with clients benefitting from both global and local insights.
Today 75% of our business is global and our global network and integrated approach is our strength.
We are a global media agency network with billings in excess of US$31.4 billion (source : RECMA) and our network consists of more than 7,000 employees, in 116 offices across 86 countries.
Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
Role purpose :
A role exists within Mindshare Worldwide FAST within a growing Paid Search and Social specialist team. Dyson is an existing global client of Mindshare.
As we continue to evolve our partnership with Dyson to help them achieve their global business ambitions, we are regionalizing the management of digital, setting up 5 FAST hubs around the globe.
We are looking for a Paid Search Account Manager to join us and who will play an influential role in establishing the EMEA hub and working with the Search Director managing the on-
going Dyson client engagement.
Agency background :
Founded in 1997, Mindshare was set up to pioneer and innovate to give our clients a competitive advantage. In the intervening decade, we have been the world's fastest-
growing media agency- and we have witnessed a true communications revolution. Traditional notions of what marketing agencies can do have been ripped up and the lines between digital, creative, media, direct and consultancy have blurred.
Both for right now and for the future our ambition is to lead the definition of what a media agency can do and should do.
Mindshare FAST (Future Adaptive Specialist Team) is adigital division within Mindshare of integrated performance specialist, managing Programmatic, Paid Search, Paid Social and SEO for our global clients.
The Paid Search and Social channels are combined to form one team, although we maintain 2 individual specialist teams that are unified through their vision, operations, and team development.
The Mindshare FAST Paid Search team are responsible for planning, buying and managing Paid Search campaigns as well as multi market coordination for complex global clients within the retail,FMCG, automotive, finance andtechnology, industries.
Our portfolio of Paid Search clients includes IBM, Blackrock, Unilever, Dyson and more We are thinkers and doers, relentless in the pursuit of success for our clients.
We do this by continually seeking and finding the perfect connection between their products and potential customers through Search platforms.
Reporting Structure :
The candidate will ultimately report to the Partner, Search and Social. For personal development and day to day management they will report into the Paid Search Account Director.
Working within the Paid Search team they will be integral to achieving client goals, and the development and optimization ofPaid Search activity as part of integrated multi-channel campaigns.
Key skills & knowledge :
The ideal candidate will be expected to use their own initiative to manage Google and BingSearch and Shopping Ads. You will be expected to champion the Mindshare WW best practice approach todelivering campaigns, multi market strategy coordination and communication.
You will lead by example, taking responsibility for the guidance and development of junior members of the team
Key Values :
You willsupport with the training of others,encouraging the development of junior team members, allowing them to take greater responsibility for campaign optimisation.
Principal responsibilities :
Lead campaign management across search engines
Performance measures :
The Paid Search Manager will be expected to manage existing client campaignsas well as display effective communication within the team and with key suppliers and internal account teams.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity it’s about belonging.
We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK GroupM.com.