Digital Analytics Specialist
United Kingdom, Birmingham
2d ago

About this role

It’s a great time to be working in the Consumer Digital Team. Our purpose is to drive digital thinking and expertise so that together we can create the best experiences that enhance our customers’ lives.

We offer you the opportunity to have a huge positive impact on Customer’s lives : millions of customers engage with our BT and EE digital touch points every single day.

And we have ambitious plans : we are investing hundreds of millions of pounds into digital with the aim of creating not just the best digital experience in the telco market but something that customers talk about as the best in the UK.

And finally, we are transforming the way that we work : we believe in giving autonomous teams the mandate to focus on rapidly build, measuring and learning the best routes and techniques to creating customer value.

Never has there been a more exciting or challenging time to be in Consumer Digital.

In this job, you’ll be accountable for delivery of actionable insight and analysis across the Digital area of BT Consumer, using data from across a wide range of sources.

This may include specialising within an area, e.g. an individual app or product, but while remaining a part of the Analytics function.

Your output supports decision making for our key stakeholders through quality and actionable insights to deliver a holistic customer view, while also working closely with the rest of data and decisioning to ensure best practices are shared across the team.

You'll have the following responsibilities

  • Drives decision-making using the power of data and insights
  • Develops strong relationships with our internal customers across the business, to help them drive their KPIs
  • Produces high-quality, actionable insights to understand customer interactions with BT’s digital touchpoints
  • Helps coach the business to interpret analyses and reports better, to improve their data literacy
  • Analyses data from multiple sources, including digital and offline sources where needed
  • Acts as the subject matter expert for specific business analysis, providing input into development of new products and ensuring consistently high quality analysis is delivered to support the business
  • Leads on projects to deliver new reporting and / or analysis, from requirements capture, to designing the content and output, to working with developers and data managers in getting the data to analyse and build the output
  • Maintains quality governance and controls to ensure consistent and accurate analysis is produced
  • Focuses on process improvement and technology automation to improve our customers’ experience and efficiency, driving deeper extensive use insight and analysis
  • Delivers and own self-serve reporting solutions dashboards that provide a deep understanding of our products, how the business is performing and the key drivers
  • Takes a holistic view of the analysis and reporting requirements of the business and use your expertise to interpret systems, processes and data to design brilliant solutions
  • You'll have the following skills & experience

  • Strong experience using Adobe Analytics or Google Analytics
  • Good hands-on knowledge of SQL structure languages
  • Excellent story telling / communication skillset
  • Experience working with Voice of the customer tools, e.g. Medallia, OpinionLab
  • Strong analytical skills
  • Expertise in digital technologies and ways of working
  • Benefits

  • Competitive salary
  • 25 days annual leave (plus bank holidays)
  • 10% on target bonus
  • Life Assurance
  • Pension scheme
  • Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
  • 50% off BT and EE mobile pay monthly or SIM only plans
  • Exclusive colleague discounts on our latest and greatest BT broadband packages
  • BT TV, including BT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
  • 30% discount for friends and family on EE mobile pay monthly and SIM only plans
  • About BT

    BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.

    We're now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we're on a mission.

    Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.

    So, if you're interested in the power of potential, why not join us today and release yours? You can read more here about

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