DTC Analyst - Product & Marketing
Discovery Communications, LLC
London, UK
6d ago

Position Summary

D2C Analyst Product & Marketing

For more than 30 years, Eurosport has been connecting fans and athletes around the sports they love - from grand slam tennis tournaments, to cycling events such as the Tour de France, right through to the Olympic Games.

As a key pillar of Discovery Networks’ global family of direct-to-consumer brands, Eurosport is re-energising its digital platforms to provide audiences in +50 countries across multiple languages with authentic, premium and innovative content.

This revolution is focused primarily around Eurosport Player, an over-the-top (OTT) platform that gives subscribers access to live and on-demand sports content.

As the official European broadcaster of the Tokyo 2020 Olympics, there's no better time to join the Eurosport team in an incredibly exciting time of rapid growth and innovation!

The D2C Analyst will be an integral member of the Insights & Decisioning team, which spans London and Paris, ultimately supporting the transformation of Eurosport’s research and analytical capabilities.

The role will involve working closely with stakeholders from a range of departments, notably Product and Marketing, to shape and develop Eurosport’s digital with a data-driven philosophy.


  • Report to Director, Digital Product & Customer Data Analytics
  • Key areas for analytics support include - performance of new product features; sales attribution across owned and operated channels; user feedback
  • Access, extract and analyse data from numerous sources, including Adobe Analytics and AWS Redshift
  • Create and distribute relevant, actionable reports that highlight performance
  • Develop and test hypotheses using variety of data and analytic methods
  • Support optimisation and A / B testing programmes, acting as a centre of excellence for the business to determine success
  • Create compelling presentations and dashboards that deliver actionable insights or highlight emerging trends
  • Collaborate with Research team to define and refine research briefs where required
  • Work alongside data scientists to develop new behavioural and attitudinal insights, taking ownership of presenting findings to the business in a clear, compelling manner
  • Requirements

  • Degree level education in a related subject (e.g. Mathematics, Economics)
  • A logical thinker with strong quantitative, analytical skills
  • Excellent communication skills, both written and oral, with an aptitude for creating compelling presentations that tell a story
  • Knowledge of statistical and data analysis techniques including predictive modelling, multivariate analysis, sig-stat evaluation.
  • Proficiency working with large datasets and relevant tools and techniques (SQL, Excel) needed to extract information
  • Experience with data visualisation (Tableau, Power BI etc) and marketing analytics tools (Adobe / Google Analytics) preferred, but not essential
  • Willingness to work in a dynamic, flexible, collaborative growth environment
  • Interest in digital marketing and a passion for sports are a huge plus!
  • Apply
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