Marketing Project Manager (Beauty) - FTC
Topshop Topman
London, UK
33d ago

Working Here

Meetings, mood boards and strategy - it's all in a day's work here at head office. No time to sit back on our heels, this is the hub that powers everything we do.

From fashion-forward designers to in-the-know buyers, our team at Topshop Topman HQ is unrivalled for talent. It's fast-

paced, exciting and the perfect place to build a career in fashion. Join any part of the business, from Marketing to Finance, and you will shape the future of the most directional brands on the high-street.

The Job

Our Global Vision is to be the world’s fashion authority. Endorsed by opinion formers and accessible to everyone, we are an authentic British Brand with world class standards.

A fashion-insider that constantly innovates through its brave and irreverent approach, providing fashion and beauty to style-minded individuals.

We currently have an exciting opportunity for a Marketing Project Manager to support our TOPSHOP Beauty relaunch. Coming into the project at a mid-

way point, you will work closely with the Brand Marketing & Communications Director and the wider Beauty project team on creating and managing multiple work streams to deliver an innovative brand launch in autumn 2018 in line with business objectives.

A role at TOPSHOP promises a fast paced, challenging and creative working environment. The key to our success is our people, and becoming part of this inspiring team will be a fantastic opportunity for the right person!

DAY TO DAY

Determining launch marketing strategy

  • Supporting the creation of a robust and industry-disrupting brand launch strategy, ready to begin strategic implementation by the end of May 2018.
  • Supporting the presentation of the brand launch strategy to key internal stakeholders, influencing effectively to ensure buy-
  • in and excitement for the core strategic focuses.

    Project and Stakeholder Management

  • Developing critical paths across all work streams and a schedule that meets the delivery deadline, tracking dates, revising when necessary and escalating when deadlines are not met.
  • Ensuring the project team are aligned, energised and focused on the launch strategy, working cross-functionally with a collaborative and project-principled approach.
  • Coordinating between internal and external resources to ensure project objectives are met and executed flawlessly, developing improved processes across functions to improve work flow where needed.
  • Supporting the relationship management of external agencies.
  • Effectively managing the input of key senior stakeholders and providing regular updates on the delivery of project objectives
  • Implementation of Launch Strategy

  • Driving strategic 360 UK media planning, execution & analysis for the beauty launch.
  • Developing strong product marketing stories and ensuring TOV is executed well at each touchpoint.
  • Focusing team efforts on attracting new customers & retaining existing customers.
  • Supporting the development of key brand partnerships to leverage, position & amplify the brand and develop our customer base.
  • Coordinating between B&M, VM, store design and agencies to ensure clear communication of needs and that store fixture designs are fit for purpose
  • Managing the post-launch review process to ensure the project is effectively evaluated against objectives and key learns are fed back into the business.
  • Leaveraging Insight

  • Leveraging insightful analysis of both industry & business, translating this into strategic recommendations for bespoke marketing activity aligned to brand strategy and the beauty focus area.
  • Constantly being on the lookout for the new & the next’ innovative and exciting new opportunities & trends that would add value to the customer experience & business commercially.
  • Researching, tracking, sharing and applying beauty market news and trends.
  • MUST HAVES

  • A passionate approach with the ability to engage and inspire related teams
  • A strong affinity with fashion, luxury and lifestyle markets
  • Great cultural awareness with an in depth awareness of beauty, fashion, music and lifestyle trends
  • A strong visual eye
  • An open & creative thinker, keeping abreast of and utilising new industry developments, innovations and technology
  • Genuine passion for understanding customers & retail, fashion, brand and product
  • A self-starter mind-set; able to work both independently and collaboratively with teams and peers with the ability to work under minimal supervision and guidance
  • Proven experience of being able to build consistently productive relationships across functions / departments and manage effective communication across multiple work streams
  • A strong team player and people manager - able to gain trust, respect and confidence quickly and effectively
  • Determined, resilient and able to stay positive under pressure
  • Proven ability to retain focus whilst demonstrating high levels of drive, energy and stamina
  • Self-aware, able to influence others and manage their perceptions upwards, downwards and laterally
  • A strong commercial awareness to maximise performance
  • Proven Project Management skills showcasing organised & skilled management across multiple work streams
  • Ability to combine an innovative & creative approach with a commercial & practical outlook
  • Experience in Media planning & execution is highly desirable Print, OOH, Digital
  • Added Extras

    From bonus schemes to season ticket loans, that make your commute a little easier, we offer a range benefits here at head office.

    We make the most out of our staff discount across The Arcadia Group and a range of brands externally.

    As well as this we have lots of exciting things that happen throughout the year, to say a big thanks for all the hard work our great teams put in.

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