Head of Poker Marketing
Esanda Consulting Ltd
London, UK
2d ago

Head of Poker Marketing

Salary : $100,000 - $150,000 Location : Asia

Reference : dvm 12995

Our client is one of the most successful online gaming companies worldwide, with industry leading applications in online skill games, sports book, poker and casino products.

Reporting directly into the Global CMO of this market leading operator, you will be responsible for the performance of the Asia Poker marketing team with specific responsibility for implementing and delivering the marketing strategy to improve player acquisition, retention and reactivation of the Poker channel.

Responsibilities :

  • Build, lead and manage the team to drive success of the Asia poker channel through marketing initiatives including affiliates, PPC, SEO and Customer Retention Management
  • Responsible for delivering on the strategic marketing objectives and assisting with building the marketing plan including budget planning
  • Review all aspects of the existing Asia marketing structure and make recommendations for its development
  • Key point of contact for all sponsorship opportunities and their management
  • Ensure PR is integrated fully into the marketing mix and make use of it to help the brand stand out
  • Generally help position the brand in such a way as to give us the best chance of acquiring our target demographic
  • Offline media and advertising
  • Work with other functions, eg trading and customer service, to ensure an integrated approach to delivering on what the marketing initiatives promise
  • Line management of the Asia based marketing team and dotted line management of those contributing to Asia marketing initiatives from elsewhere
  • Ruthless focus on R.O.I.
  • Requirements :

  • 5+ years of industry experience within Marketing with a track record of successfully leading a marketing team and involvement with strategic decisions and budgeting
  • Proven Online Marketing experience
  • Ability to build a team, work with small teams and help grow as the business grows
  • Ability to successfully manage relationships both with internal stakeholders and external partners such as design agencies
  • Experience of managing creative e.g. concept; executions and copy campaigns and media buying
  • Ability to coordinate and work in collaboration in a global matrix organisation
  • Entrepreneurial spirit and drive have the ability to succeed in a dynamic, fast changing, 24 / 7 environment
  • Good sense of humour and interpersonal skills
  • Experience dealing with all levels of management
  • Must be able to communicate with and manage a team across time and distance
  • Be willing / able to travel frequently (perhaps as much as a week / month)
  • In return, you will receive a competitive salary package which, with a 15% flat tax rate, will allow you to lead a comfortable lifestyle given the country’s low cost of living.

    A relocation package will be offered as well as accommodation when you get there. This position is offered to you as either a permanent role or as a two-

    year contract. They will organize your visa for you, which is a simple process.

    This vacancy is no longer active

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