Date Opened :
Job Title : Director, Marcom Strategy
Location : Guildford, Surrey, UK
Opening Date : 11th February 2020
Closing Date : 10th March 2020
Electronic Arts is looking for a Director of Marketing & Communications (Marcom) Strategy to work across a portfolio of exciting games, including games across the Battlefield and Need for Speed franchises.
You are naturally curious, an inspiring and insight-driven thinker, a thoughtful contributor and mentor to a team of talented strategists, and a collaborative partner to Brand, Game Development, Activation and cross-functional teams.
Our Marcom Strategy team define the strategies that underpin our marketing campaigns. This global group of strategists, creative directors and copywriters define the steel threads that guide the campaign from inception to execution;
including the strategic narrative, brand identity, creative platform and creative direction for our hero assets. We use both left brain and right brain thinking to boldly chase the next insight that will progress marketing in our industry and beyond.
Craft the marketing campaign strategies for our games
Interpret quantitative and qualitative insights from a variety of sources Marcom Intelligence, Analytics, Consumer Insights and implements those best practices and insights into our marketing strategies
Proactively champion the strategies and work of the team to internal stakeholders
Collaborate with our internal Creative Directors, copy writers and external agencies to develop the creative platform for our games, along with the persona, tone and narrative
Focus not only on the ideation of the strategy, but also partner with the Activation and cross-functional teams to ensure quality and integrated execution of the strategy
Partner with our Brand and Studio / Game Development teams to ensure the marketing campaigns support the brand guidelines and the product
Establish the KPIs to measure the performance of the campaign
7+ years experience in marketing strategy or planning
Experience working in a marketing strategy role within a AAA games studio
Experience launching new titles in the Battle Royale genre
Bachelor’s degree in Business or Marketing
Experience working in a live services entertainment organisation
Evidenced track-record of creating global campaigns supported by break-through activations and content across a variety of mediums
Proven knowledge of digital media, communications and channel planning
A leader : an inspiring and influential voice across an organization with proven experience selling in creative ideas to different audiences
A natural born storyteller : an innate understanding of cohesive narrative across everything from a presentation to a pithy end-line to a piece of content
Lives and breathes integrated marketing, understands the role algorithms play, the nuances of consumer behavior in open / closed networks, and can visualize the consumer journey across channels
Insights : an ability to interpret and decipher quant and qual data and distill the insights that best unlock creative marketing platforms.
You enjoy gaming and have a love for the rich mythology and culture around entertainment storytelling.
What’s in it for you? Glad you asked!
Competitive salary plus annual bonus scheme
Central location in Guildford (5 minutes from main train station)
Private medical insurance and dental care
Pension scheme, life insurance and stock plans
Free onsite gym, onsite cafe and games areas
Employee discounts and rail season ticket loan
Annual game points and digital download allowance
25 days holiday (including 3 days company shutdown days between Christmas and New Year)
Two annual staff parties (Summer and Christmas)
Casual dress code
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EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.
EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.