Insights Analyst London, England
GroupM
London, England
2d ago

About MediaCom :

MediaComunleashes brands growth by helping themSee the Bigger Picture. This means that we apply our unique Systems Thinking philosophy and technology to all marketing levers : media, message and data.

As a result, we design communication strategies that deliver short term results and help brands build for the future.

As part of WPP, the world's largest marketing communications services group, andGroupM, WPPs consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market.

This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing People First, Better Results culture. We know that by investing in our peoples whole-person wellbeing, careers and capabilities, we will help grow our clients businesses.

In 2021 thisapproach ledMediaComto be crowned Global Media Network of the Year byAdweekand Festival of Media Global, in addition to being Eurobests current Media Network of the Year and the most awarded agency at the WARC Media Awards.

MediaComis one of the worlds leading media communications specialists, with billings of US$17.6 billion (Source : COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries.

Its global client roster includes Adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

To find out more about MediaCom visit us here : www.mediacom.com

Overview of the Role :

Working within Connected Execution (our Global Digital Media Activation hub), our Insights function acts as the change makers to drive best in class digital media activation.

Our mission is to enable activation teams to beat the algorithms through deep intelligence. To do this we help our clients ask the bigger questions, then use research, testing, and statistical methods to determine the best course of action to enhance our media activation strategy.

The insight team sits as part of a wider Data Solutions functions which encompasses Analytics, Automation and Ad Ops who you will work closely with.

In this role you will be allocated to the Adidas account,and you will be responsible for helping manage our client relationship with the Europe Adidas measurement team.

In your day-to-day, you will be the leader of the Europetest & learn programme which helps us answer the questions weve defined within Adidass learning agenda.

In addition to this, you will support the Insights Senior Manager around key innovation projects including attention, Cookieless measurement and benchmarking.

At Mediacom, we take learning and development very seriously. In this role you will be supported by an onboarding program to help you understand your role in the context of the services and solutions we deliver for our clients as an agency.

Furthermore, we will provide a bespoke development plan, refreshed each year, to help you enhance your technical and soft skills against your own career objectives.

Business Responsibilities :

  • Lead ideation for test and learn plan across Adidas Brand, Product and Ecommerce paid digital activity for Europe. In this you will need to understand how these tests ladder up to and help answer our broader learning agenda questions.
  • Own and manage brand lift studies with partners across Adidas brand & product activity with support from your manager
  • Perform review deep dives to help the Adidas Insight leads see the bigger picture of how our testing is answering our questions within test & learn agenda
  • Build slide content and present test proposals and test results with actionable learning
  • Document and manage all work using Wrike, our workflow management tool
  • People Responsibilities :

  • Liaise with internal stakeholders to help implement new tests within our media activity
  • Continue and grow the strength of the great partnership we have with the Adidas measurement team
  • Providea status updates and reviews to our internal and external stakeholders on the progress against the test & learn plan
  • Contribute to the Data Solutions team culture by helping to lead our team fun program
  • Skills and Behaviours :

    An ideal candidate will have 1.5 - 2 years of experience working across thedigital mediaindustry in a similar insight, channel planning or platform optimiser role.

    Behaviours

  • Attention to detail within work
  • Collaborative
  • Learning mindset
  • Prioritisation of tasks based on business need
  • Skills

  • Working knowledge of digital activation platforms across search, programmatic and social environments
  • Understanding of statistical methods including t-tests, Anova and linear / logical regression including practical application in setting up campaign / channel testing using these methods
  • Excellent PowerPoint and Excel skills
  • Prior experience of conducting brand lift studies with Kantar, Nielsen and / or activation platforms
  • Nice to have

  • Basic SQL coding capabilities
  • Experience pulling data for analysis work from a Cloud environment (data warehouse / data lake)
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