SEO Executive
Lookers
Altrincham, United Kingdom
6d ago

Market leading employee benefits

We have an exciting opportunity for an SEO Executive to join our Marketing Team.

The SEO Executive will assist in the development and execution of SEO and content strategy across The Group, focusing on on-site optimisation through identifying trends and opportunities in our data and analytics platforms.

Knowledge of the industry and the latest trends in SEM is essential. For example, If there’s an algorithm change, or a new industry best practice.

You’ll need to have good knowledge of the major search engines and strong working knowledge of search marketing tools such as Google Analytics, AHREFS or MOZ in addition to being a strong copywriter.

In this role, you’ll be responsible for assisting with the development and implementation of digital marketing campaigns and strategy using techniques including (but not limited to) : keyword research, competitor research, onsite optimisation, copywriting and backlink analysis.

Key Responsibilities :

  • Execute digital marketing strategy in line with seasonal and yearly plans
  • Utilise analytics and data to help provide meaningful, actionable insights
  • Research and analyse competitors’ online activity across organic search, paid and social to identify opportunities for growth
  • Writing and producing SEO friendly content
  • Auditing technical SEO and content
  • Conducting keyword research
  • Reviewing site architecture including diagnosing basic HTML and JS issues that may be affecting performance
  • Idea generation and research for digital strategy including keeping abreast of industry trends and changes to associated technologies such as search engine algorithms that the business should be aware of
  • Why us...?

    Lookers are proud to be one of the top three motor vehicle retailers in the UK, representing 32 vehicle manufacturers, selling and servicing a huge range of cars at over 150 franchised dealerships across hundreds of locations throughout the UK & Ireland.

    We recognise the hard work, flexibility and commitment of our people so we offer an industry leading benefits package. This includes competitive basic salaries, enhanced holidays that increase with service, eligibility to join one of our car schemes, critical illness cover after 2 years, enhanced paid maternity leave for women and for some roles a company car and additional earning potential through commission or bonus.

    We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities.

    We have a great bunch of people and we like to celebrate and encourage success at all levels with our annual Lookers Excellence Awards.

    So? What are you waiting for?

    Lookers are an equal opportunities employer. We are committed to a working environment that is free from all types of discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.

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