Video Product Marketing Manager
outbrain
London
5d ago

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Outbrain is seeking a results-driven Video Product Marketing Manager. In this role, you will be responsible for driving the go to market strategy for Outbrain’s supply-side video business.

You will be the internal expert on Outbrain’s digital video recommendation and monetization products. You will also be closely in touch with industry advancements and regulations, driving Outbrain towards excellence with deep competitive knowledge and analysis.

As the Video Product Marketing Manager you will work closely with senior stakeholders and management. You will also work closely with Sales, Business Development, Account Management, Marketing and Product Management teams to run the GTM & sales enablement processes for new and existing video products.

You will also partner closely with demand-side Product Marketing colleagues, ensuring the supply and demand video GTM initiatives are closely aligned.

Key Responsibilities :

Lead GTM strategy for overall video efforts for Outbrain

Coordinate with Product Marketing leadership on product messaging and positioning of supply and demand-side video and CTV products

Set KPIs for GTM and manage against goals

Provide market research and competitive analysis for video and CTV advertising landscape

Collaborate with business leadership on commercial guidelines

Lead and effectively execute product launches in collaboration with global marketing

Knowledge Skills and Abilities :

2-5 years of Product Marketing or Communications experience

Strategic thinker who is also results-oriented and can deliver high-value at a tactical level

Experienced at working in global organization across various time zones and with multiple stakeholders

Skilled communicator able to articulate complex ideas and business issues verbally and in writing

Superior writing, presentation, and project management skills

Natural leadership abilities with willingness to jump into complex situations

Strong analytic capabilities, both quantitative and qualitative; data-driven with an ability to use data points to define and track success of product launches

Ability to effectively identify and summarize key messaging points for complex products

Time management skills, with ability to prioritize and manage multiple projects

Enthusiasm and thirst for industry knowledge and working in a fast paced and evolving area

Strong stakeholder management and cross-group collaboration skills

Previous experience of running and delivering successful GTM’s of new products / features

Knowledge of digital video advertising a plus

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