In a nutshell
This individual is responsible for delivering all of the Marketing campaigns for our Clothing, Home and Furniture brands.
They will turn marketing campaign briefs into breakthrough customer communications and propositions. The Senior Communications Manager will ensure that campaigns are delivered on brand, and that they meet pre-
agreed commercial or marketing objectives.
This individual will manage all of the marketing campaigns for Sainsbury’s Fashion and Home businesses. They will be responsible for contributing to the growth of our two priority business units by building strong and distinct brands.
Campaigns will either be managed directly through our agency partners for example TV advertising, or through an internal specialist channel team for example Digital Marketing.
This individual is also responsible for our local marketing program, ensuring that our property program meets its commercial objectives through targeted, cross-brand marketing activity.
What I need to do
Responsible for the end-to-end execution of all marketing communications for the Clothing (Tu) and Home (Sainsbury’s Home / Argos Home) categories.
Responsible for interpreting marketing briefs and clear business objectives handed-off by the Marketing Planning team, and developing these briefs and objectives into effective and efficient media and creative plans.
Build strong, distinct brands in the Tu, Sainsburys and Argos Home brands
Responsible for making media investment decisions that allocate a budget of c.£25m across all marketing channels, to ensure that we invest with the right message, at the right time, in the right channel to meet the specific objectives in the brief.
Responsible for managing output across channels which either report directly to them or which report into the Marketing Communications Director.
This individual will need to demonstrate significant stakeholder engagement and management, to influence areas outside of immediate remit to commit to plans that meet pre-agreed objectives.
Responsible for leading the development of excellent and innovative creative communications across all touchpoints. This individual is responsible for all creative output across the Tu and Sainsbury’s Home brands
Responsible for ensuring that all creative output and customer touchpoints are in line with our brand guidelines
Responsible for Advertising agency management including the measurement and management of agency performance (Portas, PHD)
Responsible for the development of a content marketing program, including photo, video and editorial content that supports category marketing objectives defined by the Marketing Planning team
Responsible for managing the local marketing program for Argos store in stores (SIS) to successfully migrate customers to the new SIS and acquire new customers, through targeted, cross-
brand marketing activity, that drives value to the Sainsbury’s group.
How I will succeed
Working closely with the Senior Marketing Planning Manager, key Commercial stakeholders, key retail channel leads (digital and store) and all channel leads to deliver standout, joined-
up marketing campaigns that meet the agreed objectives
Bring agencies and marketing channels together and work collaboratively with them to ensure they deliver the best possible creative work.
Identify specific creative and media objectives at the outset of each campaign and take the time to review performance thoroughly.
Stay close to business priorities to ensure that all campaigns deliver clear commercial objectives.
Take risks great communications require an element of bravery. This individual will need to show significant creative instinct.
Highly organised this individual will need to manage complex briefs through a large network of channel teams and agencies
What I need to know
In depth understanding of how media channels work, what role they play and how to plan effectively. This individual needs to be a genuine, technical media expert
Innately performance-led, this individual will be obsessed with media performance and will be highly analytical and numerate
A brand builder will need to understand how to build emerging brands
Industry expertise experience of working in either the fashion or homewares industries
Excellent leadership of creative agencies and know how to get the best out of them. This individual will also need to demonstrate a real creative instinct and show bravery in making creative decisions
Stay on top of industry trends and know how to innovate. This can be helped by developing a mature network of media and creative professions