Research Manager, Marketing
Google
London, UK
4d ago

As a Marketing Insights Manager at Google, you develop and implement research studies that provide foundational learning to inform business / product strategy, product development, as well as insights / measurement to inform and measure GTM (go-to-market) strategy and campaigns.

You understand consumers, and have the ability to link insights to strategy and translate complex ideas into simple and intuitive communications.

You are also a thought leader who is curious and passionate about data. You know how to get the best out of vendors / agencies and you manage workload by balancing future logistical and strategic needs.

As a Research Manager on the Market Insights team, you’ll develop and implement Google’s marketing research vision. This research will inform future marketing strategy and help businesses to make the most of the web.

You are curious about consumer behavior, have the ability to interpret data and business judgment, and define and prioritize research projects that illustrate and support the impact of advertising and media.

You will support research stakeholders from sales, marketing and product teams, as well as manage relationships with external research agencies.

As a Research Manager you will be a research professional responsible for developing a scalable market research strategy for Google.

You will work within a team to develop and execute research to help support advertising efforts, primarily in the UK but also across EMEA.

You’ll be focused on equipping the sales organizations with data-driven insights that demonstrate Google's advertising platforms.

Given the range of internal and external constituencies, you will comfortably work, communicate and present at all levels, both internally and externally, with customers and colleagues.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.

Our job is to demonstrate how Google's products solve the world's problems from the everyday to the epic, from the mundane to the monumental.

And we approach marketing in a way that only Google can changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Demonstrate the value of Google platforms (e.g., Search, YouTube, Google Display Network, etc.) to advertising partners and clients via the execution of innovative research studies.
  • Draft surveys, construct marketing tests, and / or utilize third-party research services to provide marketers and agencies with insights for their marketing plans.
  • Drive the design and implementation of quantitative and qualitative studies to address existing business issues across other divisions of the company (e.
  • g., marketing / product).

  • Develop business-relevant conclusions from studies and effectively communicate them to a board-level audience.
  • Minimum qualifications :

  • Experience in local market research within a customer-facing or consultative role.
  • Experience in generating consumer insights from research methodologies.
  • Preferred qualifications :

  • Experience in an academic and / or professional field within behavioral sciences, especially in its application to marketing.
  • Experience in the design and execution of advertising effectiveness research.
  • Experience in media and advertising measurement including media planning and advertising campaign reporting.
  • Interest in online advertising, digital media consumption patterns and marketing effectiveness.
  • Excellent data analysis skills (e.g., R, SPSS).
  • Demonstrated leadership and project management skills.
  • Apply
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