Marketing Database Executive
William Reed Business Media Ltd
Crawley
18d ago

Role overview

You will be working for a leading B2B media company who operates a strong portfolio of magazines, websites, face-to-face events, shows and marketing databases with offices in the UK, France, the USA and Singapore.

This is an exciting opportunity for a graduate with an interest in pursuing a career in data marketing or analytics. As a Marketing Database Executive your role will involve working with large data sets to support the business in our marketing actions.

The Marketing Database Executive will ultimately ensure the right customer data is captured and delivered in the right place, at the right time, and meet the marketing organisations campaign requirements for audit purposes.

Analysis & Reporting :

  • Ad hoc requests to analyse marketing data quality, data overlaps between products, etc.
  • Marketing & Sales support for marketing data segmentations
  • ABC audits, publisher statements

  • Full responsibility of ABC audits for our magazines and websites
  • Update and maintain publisher statements
  • Lead / Data Sourcing :

  • Identify all potential sources of marketing data across the business : e-commerce, online subscriptions and registrations, offline subscriptions and registrations, face-
  • to-face data, behavioural data.

    Data Loading and Integration :

  • Responsible for data integration in the different databases held by the business
  • Qualification of data before import
  • Data quality :

  • Data cleansing, rules to clean outdated marketing data
  • Deduplication
  • Data enrichment, actions to get missing demographics
  • Preserving data quality to maintain top email deliverability levels
  • Data selection for campaigns
  • Required experience and skills

  • Highly analytical mind-set
  • Attention to detail
  • Very strong communication skills
  • Strong knowledge of Excel and Access
  • Solid data analysis background and track record
  • SQL knowledge desirable but not essential
  • Understanding of relational database systems
  • Company benefits include

  • Competitive salary
  • 25 days Holiday (plus Bank Holidays)
  • Contributory pension
  • Life Assurance
  • Group Income Protection Scheme
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