Position at Havas Media
We are Havas UK. Our mission is to create meaningful connections between people and brands to drive business success with one vision, one voice and one P&L.
Havas is the only truly integrated marketing and communications company in the UK.
A multi-disciplinary offering, all united under one leadership, all in one building. Advertising, media, data and technology, digital, social, mobile, CRM, UX, sports and entertainment, public relations, corporate communications, healthcare, design, research, employer branding and recruitment.
Clients can select one, some, or all of these services depending on their needs, via one Havas business lead.
We build teams around clients’ needs, not our agenda. Collaborating for our clients and with our clients, to get to better.
This is a more streamlined, faster, more effective and more cost efficient way to make a meaningful difference to our clients’ business and the lives of the people we work with.
Ecselis is the specialist digital media performance division of Havas, with over 350 specialists across 38 markets. We are responsible for managing UK and International paid search, SEO, acquisition and performance display advertising for 50+ unique clients, each with often complex and individual requirements.
Offering extensive expertise and rich actionable insight, we help brands understand and navigate the complex performance marketing world, delivering simplicity across owned, earned, shared and paid performance channels.
As an integrated and agile unit, Ecselis provides multi-channel solutions and flexible bespoke models to drive business level performance.
What makes us stand out is our ability to offer the agility of a specialist agency powered by the strength of a major media group, bringing together media, technology, creative and data.
The Paid Performance Executive will primarily support with analysis, campaign implementation, optimisation, delivery and evaluation of clients’ Paid Search campaigns.
Along with your line manager, you will be jointly responsible for the effective running of and performance of campaigns.
This role is pivotal in providing the insight and data needed to drive performance improvements for our clients.
Developing a rich understanding of consumer search behaviour for particular clients and verticals and conducting keyword research across the consumer journey
Setting-up / managing Paid Search accounts across various search engines (including Google & Bing) with a clear understanding of best practice account structure
Ad copy creation, development, testing, optimisation, automation and personalisation
Improving quality score across paid search campaigns through keyword, copy and landing page relevance optimisation
Managing daily spend through manual, automated and machine learning led bid optimisation, in line with targets and monthly budgets
Using search and bid management tools to manage and optimise keywords, negatives, ads, bids, bid modifiers, audience lists etc
Implementing tracking requirements across paid performance campaigns
Supporting in the development of strategy, forecasting and testing plans for clients
Putting forward innovative test ideas to drive performance improvements, including new partners, technologies or solutions
Ongoing development of your industry knowledge
Monitoring & analysing paid performance campaigns to deliver rich insight to clients and drive optimisation decisions
Monitoring and analysing competitor activity through competitor monitoring technology and partner communication to provide rich insights and trends to clients
Ensuring accurate reporting based on client specifications & KPI’s
Presenting performance updates to clients on a regular basis
Overseeing accurate and timely billings and reconciliation
A broad knowledge of industry research and measurement tools, e.g. Google Analytics, comScore, Similarweb ideally but not essential
Proficiency in MS PowerPoint, Word, and Excel
Previous experience in paid search or affiliate marketing ideal but not essential
Knowledge of industry tools and technologies
Interest in and understanding of digital media
Good numeracy skills with strong knowledge / experience of MS Excel
Excellent time-management skills and the ability to prioritise work load
Ability to work under pressure
Fastidious attention to detail
A strong written and verbal communicator with gravitas and confidence
Excellent people skills and partnership management abilities
A high energy, positive, can-do person who is always looking for ways to improve what we do
Someone who can make things happen and likes to be accountable
Someone with a strong voice and positive attitude who will help build a passionate culture
A hunger to learn