Content & Social Executive
Jellyfish
London, United Kingdom
6d ago
source : The Dots

Description

The RoleJELLYFISH CONNECT offers its publishing and subscription box clients the very best in digital subscription marketing expertise and provides magazine and newspaper publishers with a high quality, time-saving solution for publishing digital editions and apps.

The company also owns and runs MAGAZINE.CO.UK, the fastest growing print subscription website in the UK, POCKETMAGS the leading newsstand selling digital publications worldwide through its website and apps, and UOPEN, the exciting new website selling and servicing subscription products and businesses across the world.

Our success is down to working in partnership with our clients, a focus on results-driven digital marketing, innovative product development, great customer and client experience - and lots of hard work.

The CONTENT & SOCIAL MEDIA EXECUTIVE will work with the Senior Marketing Manager to plan and execute a strategy for organic content creation and social media across the JELLYFISH CONNECT core brands of MAGAZINE.

CO.UK, POCKETMAGS and UOPEN. The CONTENT & SOCIAL MEDIA EXECUTIVE is responsible for both producing and editing existing on-site content primarily for the JELLYFISH CONNECT core brands, as well as for some subscription-marketing sites run by JELLYFISH CONNECT for specific magazine brand clients.

They will also be responsible for the day-to-day running of the social media channels for the JELLYFISH CONNECT core brands and reporting back on measurable results to the wider business.

They will also work closely with the wider digital marketing team in ensuring that all marketing activities are in-line across the JELLYFISH CONNECT core brands.Responsibilities

  • Working with the Senior Marketing Manager to map out a clear strategy for both content and social media across the Jellyfish Connect core brands
  • Producing high-quality website content which always follows the latest SEO and PPC best practice guidelines
  • Ensuring consistent copy styles across websites, following agreed brand guidelines
  • Writing engaging descriptions of the various magazines and products featured on the sites; copy primarily focuses on promoting / selling subscriptions
  • Writing copy for category and sub-category pages, and special promotional pages
  • Creating relevant and creative blog, and possibly newsletter, content to encourage customers to engage with Jellyfish Connect’s core brands
  • Adding or editing website content using the appropriate Content Management Systems; ensuring consistency of design and layout of content across the sites
  • Managing the day-to-day running of the social media channels for Jellyfish Connect’s core brands
  • Coming up with new and innovative ways to grow the social presence of Jellyfish Connect’s core brands
  • Liaising with the Jellyfish Social team and the Marketing Manager to ensure all best practices and strategies are being implemented
  • Liaising closely with the Senior SEO Manager and the Senior Marketing Manager to ensure all content meets best practice SEO technical guidelines
  • Closely monitoring results of all campaigns you are responsible for; evaluating and reporting on promotions and campaigns in a timely manner
  • Achieving continuous improvement by proactively assessing Jellyfish Connect’s working relationships, practices and methods
  • Maintaining an in-depth understanding of Jellyfish Connect’s marketplace, with particular emphasis on all new and emerging initiatives DELIVERABLES
  • ENSURING CONSISTENTLY HIGH RANKINGS IN SEARCH ENGINE RANKINGS THROUGH PRODUCING AND POSTING CONTENT WHICH MEETS BEST PRACTICE SEO AND PPC GUIDELINES
  • Growing the presence, visibility and engagement levels of the Jellyfish Connect core brands across the key social media channels
  • Contributing effectively to building organic traffic volumes, site conversion rates, subscription sales and Gross Profit margin
  • Knowledge & Experience

  • EXPERIENCE OF WRITING HIGH QUALITY COPY FOR RETAIL OR ECOMMERCE SITES
  • Good working knowledge of SEO best practice Good working knowledge of social media platforms
  • Experience and knowledge of how to write blog, newsletter and social media copy is also important
  • An understanding of Google Analytics, Brandwatch, Searchmetrics & Gorkana
  • Familiarity with using Content Management Systems, HTML and general website editing / updating
  • Ideally experience of using Wordpress, Magento and C5
  • Experience Required

  • CAPABLE OF PRODUCING HIGH QUALITY CONTENT AND UTILISING DIFFERENT TONES OF VOICE AS APPROPRIATE
  • Able to use the English language persuasively, as well as spot a grammatical or spelling error a mile off
  • Strong verbal communication skills, to discuss content ideas, plans and strategies with other members of the Jellyfish CoNNect team
  • Excellent organisational skills, able to deal with multiple projects in an effective and timely manner
  • Self-motivated, keeps up-to-speed with industry developments
  • Key Attributes

  • A self-motivated individual with high levels of energy.
  • A positive thinker, with consistent levels of evident enthusiasm.
  • Flexible, versatile and copes well under pressure.
  • Open, honest and direct, is comfortable in giving and receiving constructive feedback.
  • Has high personal standards and promotes them in others.
  • A valued team member, who will uphold Jellyfish Connect's values and professional integrity at all times.
  • Sets a professional example in behaviour, attitude and results at all times.
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