Senior SEO and Organic Acquisition Manager
EF Education first
6d ago

Job Description

We are looking for a highly skilled and self-driven Senior SEO Manager, with great entrepreneurial spirit, to take leadership on a variety of global projects to increase organic traffic contribution to the business.

Combining strong technical and organizational skills with an eagerness to strategically and operationally drive SEO and content marketing to success by joining an energetic, fast-

paced and fun Hult Marketing team at its head office in London.

You will be responsible for the SEO results of Hult International Business School’s website, blog and lead all SEO efforts (incl.

restructuring and launching new websites over time).

You will closely liaise and collaborate with our Tech, Development, Brand, Content and Design teams (and will be allocated specific SEO resources relevant to targets) in our joint efforts to support all global Hult regions in achieving their business goals.

  • This role includes a broad mix of responsibilities and includes : 50% hands on operational SEO work (analysis / tech) ; 25% managing ongoing projects ;
  • 25% SEO strategy development and pitching new ideas to senior management.

    Responsibilities :

  • Drive the SEO Strategy, responsible for all SEO KPIs including student acquisition
  • Responsible of website analysis : traffic, conversions and conversion rates
  • Provide website insights for both organic and non-organic channels
  • Drive site enhancement and SEO information architecture
  • Drive Hult blog enhancement and optimization
  • Liaising with central content team / brand team / digital agencies
  • Directly responsible for setting targets and achieving growth of organic traffic
  • Oversee all aspects of technical SEO : audits, providing tech specs to development team, SEO tools etc.
  • Pitching new ideas regarding SEO & Content marketing to senior management
  • Implementing robust SEO tactics :
  • Performance audits by country : rankings, competitor analysis
  • Keyword targeting : research, priority list, opportunity sizing
  • On-page SEO : content meta data, gap analysis, liaise for local support
  • Link Building : drive market-specific link building efforts
  • Analysis : regularly analyse and report on rankings and other SEO KPIs
  • Key Requirements :

  • 4+ years solid hands-on experience in SEO, with at least 1 year in a senior SEO role
  • Proven track record of delivering results from strong SEO
  • Ability to train and manage other team members to an excellent standard
  • Very strong in SEO analysis, ability to perform in-depth audits
  • Strong in Web Analytics, preferably Google Analytics / Google Data studio
  • A thorough understanding of on-page & off-page SEO, and a desire to continue developing these skills
  • Entrepreneurial, goal-oriented, self-motivated and adaptable to new situations
  • Experience in budgeting and business modelling, creative approach in using content budget for outreach
  • Mastering common SEO tools and excellent Excel skills
  • Strong in project management, attention-to-details and logical thinking
  • Confident communicator both in person and remote - able to build great working relationships
  • Fluency in written and spoken English
  • Additional Skills & Experiences :

  • Experience in managing projects across teams (designers, developers, local teams)
  • Knowledge of another language an advantage
  • Knowledge and understanding in related fields including PPC and social media
  • Knowledge and experience with HTML
  • About us

    Hult is the global community creating the future of business. Founded byBertilHult, a pioneering voice in education, Hult International Business School is a new kind of business school that strives to deliver the most relevant education for today's ever-

    evolving, fast-paced world.

    Students can choose from a range of practical, business-focused programs including the Global One-Year MBA, Global Executive MBA, Masters, and Bachelor degrees, as well as our extensive Executive Education programs.

    With six campus locations in the influential cities of Boston, San Francisco, London, Dubai, Shanghai, and New York, and a student body of unparalleled diversity representing more than 140 nationalities, our students live a global education, not just learn about it.

    Hult is proud to be recognized and ranked among the best business schools in the world. We are the first U.S. business school to have achieved triple accreditation, meaning we are accredited by the world’s three most prestigious accrediting bodies : AACSB, EQUIS, and AMBA.

    This accreditation stands as a testament to the quality of our forward-thinking, global approach to education and the ongoing success of our graduates across the world.

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