BDO LLP is an accountancy and business advisory firm, we provide integrated advice and solutions to help businesses navigate a changing world.
Our clients are Britain’s economic engine ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy.
We share our clients’ ambitions and their entrepreneurial mind-set. We have the right combination of global reach, integrity and expertise to help them succeed.
BDO LLP operates in 17 locations across the UK, employing 5,000 people offering tax, audit and assurance, and a range of advisory services.
BDO LLP has revenues of £590m and is the UK member firm of the BDO International network. The BDO global network provides business advisory services in 162 countries, with 80,000 people working out of 1,500 offices worldwide.
This role will supports the Business Restructuring team to shape, drive, implement and measure business development and marketing activity.
The successful candidate will be focused on helping the team to differentiate in the market, generate opportunities and report and act on the metrics of that marketing and business development activity.
The role is London-based but there will be a need to travel to other offices across the UK.
We are looking for an experienced marketing and BD professional who will help the Business Restructuring team achieve increase penetration and market share through deepening relationships and opportunities and providing input and support into new and existing campaigns, encouraging robust follow-
up and working with partners to deliver winning bids.
Plan, implement, measure and assess strategic business development and marketing for the team
Develop and optimise all marketing and BD activity and ensure that it is focused and adding value.
Support the commercial positioning of the team, translating our success into externally relevant and long-term brand strengths.
Ensure target markets are aware of the team’s services through strong relationships and focused communication, thought leadership and campaigns.
Agree and implement strategies to increase the team’s client base, revenue and referrals.
Leverage existing assets, including experience, knowledge, client and intermediary relationships.
Participate / attend relevant internal and external conferences and events.
Maintain regular and ongoing communication with existing and potential clients and referrers.
Leverage digital channels and traditional tactics to make strategies happen.
Maintain and oversee a high-standard of project delivery.
Regularly communicate internally on the team’s developments and successes.
Shape and influence the bids and pursuits process.
Liaise with the team to generate regular thought leadership, communicating to the relevant segments and analysing engagement to maximise value.
Identify press opportunities and work with PR team to prepare content.
Be proactive in identifying market trends and ideas to help open doors to new work.
Champion the use of CRM and actively manage data quality and subsequent analysis and metrics.
Advise partners on best practice, budget management and ROI.
Align and collaborate with other relevant service, sector and regional BDMs.
Strong strategic marketing and business development skills along with commercial acumen.
A confident individual offering intellectual rigour and cogency of thought.
A lateral thinker identifies linkages and key themes, and is prepared to think differently about approaches to delivery.
Research-biased and analytical mind.
Excellent stakeholder management skills with an ability to build strong relationships at all levels.
Proactive and acts on own initiative to devise creative solutions to complex problems.
Ability to persuade, influence, constructively challenge and identify appropriate solutions.
Robust and resilient, with a positive, can do’ attitude.
Fast learner with an ability to hit the ground running.
Deadline driven and results-oriented, with strong project management skills.
Integrates at a high level with their peer group, developing strong relationships with key contacts, team members and other service and sector teams.
Experience of working in professional services firms.
Professional qualification and a demonstrable commitment to ongoing learning.