Director Market Strategy
London, UK
4d ago

Since 1992, Ciena has been driven by a relentless pursuit of network innovation. We believe in a network that grows smarter, more agile, and more responsive every day.

This means that when you digitally interact in your world - picking up the phone, streaming video, texting a friend or loved one your interactions are being enabled by Ciena technologies.

Ciena makes your social / entertainment / business existence REAL.

Your Role

The Director for Strategy is responsible to develop compelling go-to-market strategies under consideration of global market trends, competitive development and key customer needs.

In close collaboration with the technical team, the local sales teams and the product line management team, this role correlates relevant information and provides direction to the leadership team for strategic decisions.

An important aspect of the tasks in this role is the enablement and sales support with relevant and pointed market and technology information to drive thought leadership internally and externally with our customers and the industry.


Develop regional positioning and market penetration strategies in-line with corporate strategy

Help to define the target customer, differentiated value propositions, and competitive analysis

Speak at conferences, customer and online events

Drive market development through thought leadership initiatives

Together with the corporate intelligence team, conduct market research to understand the CSP and end users demand and the addressable market size, and competitors’ white space.

Gather market insights (technology trends, customer strategies)

Develop go-to-market strategies for new solutions, geos or major accounts (together with the sales teams)

Translate corporate strategy to regional strategy and activities

Provide regional perspective and spin on portfolio and product marketing activities

Sales enablement support

Key customer support

Requirements / Experience

Profound knowledge of telecoms and service provider market

Ability to map technical solutions to customer business problems and revenue streams

All-rounder in the technology industry (also periphery of telecoms market)

Technical credibility, understanding of the market

Able to clearly communicate Ciena vision

Masters in business or technology topic

10 years+ experience in telecoms

Significant experience working for / with key transport technology vendors (Cisco, Juniper, Nokia etc.), or working with their solutions

Challenger, innovator

Collaborative, Influential, opinionated, inclusive personality

About Ciena

Ciena is a network strategy and technology company with a passion to provide an experience, to you and our customers that is as rewarding as the outcome.

We attract the best and brightest those with outstanding talent, motivation, and the right attitude to contribute to our success.

Our culture balances our openness and informality with professionalism and trust and is built on the foundation of our core values : Customer First, Integrity, Velocity, Innovation, and Outstanding People.

Ciena enables everyone to have a voice and a network that supports them while on the journey to discovering their passion and purpose.

We trust each individual to do what they can to reach their full potential and make an impact on the business, whenever, wherever they are in the world.

With Ciena’s highly innovative, forward-thinking business practices, we reward people for pushing the boundaries. Unlock your potential at Ciena!

Being You Ciena

As part of our commitment to diversity and inclusion, we want to foster an environment that values and respects all individual’s strengths, perspectives, ideas, and ability to meet the needs of our customers globally.

Ciena values the diversity of its workforce and respects its employees as individuals, regardless of race, ethnicity, religion, gender, age, national origin, disability, sexual orientation, veteran or marital status or any other category protected by applicable law.

We do not tolerate any form of discrimination.

Ciena is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

If contacted in relation to a job opportunity, you should advise Ciena in a timely fashion of the specific accommodation measures required for you to be assessed in a fair and equitable manner.

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