Location : Office based, applicants must be able to commute to the office location
Salary : 18,000 20,000
Key Role Purpose
We are looking for an experienced Content Writer for an exciting new job opportunity in Preston. We are a Preston-based manufacturer and producer of some of the most diverse ranges of products, so there'll never be a boring day in the office! Our range of products vary from our award winning vape e-liquids, to CBD drops and cutting-edge hand sanitisers, with plenty more in the pipeline to come.
Within this role, you'll be working across national and international markets including the Middle East, Europe with potential to grow into more markets.
As the Content Writer, you will develop SEO optimised content that will engage the target audience and inform them about our products and services in UK, EU and UAE.
Your duties as the Content Writer will be varied however the key duties and responsibilities are as follows :
You will work in conjunction with the digital marketing team, Social media team, and the sales team to plan and write topical articles, long-form pieces, interviews, listicles, analyses, marketing collaterals and more, to ensure there is a steady stream of writing being published on various channels and to complement new product launches, product line focal points and current events.
You will also edit and proof-write for printed and digital content, from catalogues and event posters to white papers, social posts and web articles.
This will include content marketing best practice and development, generate new ideas to enhance the digital presence.
As a Content Writer, you will also be responsible for collaborating with brand and product teams to create a plan and develop varied written content that supports their marketing plans for the year and the business aims and drives new customers.
You will work with the team to improve the SEO of the site and implement SEO recommendations and brainstorm and suggest new content types, styles and topics to enhance the company's offering.
You will be responsible for drafting and executing email marketing campaigns in collaboration with the Sales team.
You will be reviewing and editing the website content to check its relevance, improve backlinking and help improve the overall SEO ranking.
You will need to tailor the content and style of individual writing assignments according to their purpose - whether they are intended to sell or inform.
Understand your target audience - you are writing for the consumers, so you will need to understand what works for them.
Copywriting and content creation for each brand, ensuring all content is delivered within the brand tone of voice and guidelines to engage with our target audience.
Where appropriate sourcing, briefing and managing 3rd parties such as copy writing agencies to ensure content is in line with the brand proposition.
ROLE REQUIREMENTS :
We are looking to identify the following on your profile :
You must have fantastic English writing and editing skills, a deep curiosity, and creative enthusiasm.
Communication and stakeholder management skills are essential, you will be highly connected to colleagues across the business and communicating daily with key team members.
Proven industry experience writing and editing in a marketing, journalism or similar environment is required and any experience in B2B would be highly advantageous.
Previous experience within a content writing / SEO role is a must.
Keen interest in search engine optimisation, and up to date with developments in the content writing industry
Ability to work as a part of a team and as an individual, under pressure and under tight deadlines.
Experience using Google Analytics desirable
Excellent organizational skills, including the ability to work to deadlines and manage time efficiently.
Degree in a relevant subject (e.g., Creative Writing, English, and Journalism)
UK national, or holder of a valid required work visa in UK
If you think that you will be suitable for this Content Writer role, please apply now!