Senior Planner
McCANN WORLDGROUP
London, London, City of, United Kingdom
11h ago

As a Senior Strategic Planner, you’ll work collaboratively with your account, strategy, data, and technology and creative partners to guide, shape and deliver meaningful and effective work around the briefs, projects and agreed strategic direction.

  • You will be responsible for really understanding the clients’ business, the markets and their customers. You will be expected to drive the clients’ business through the development of insights and customer behavioural truths and applying their craft skills;
  • both on and offline in building customer engagement programmes and communication strategies.

    You will be involved in developing and delivering the communication, engagement and loyalty strategies that motivate customers and demonstrably drive client business.

    Clients : Neom & Aramco

    Neom & Aramco

  • For Neom, we are launching the city of the future Neom, in KSA. The ambitious plan is to incorporate smart city technologies and services to attract businesses, residents and tourists to discover, invest, settle and visit the destination.
  • And for Aramco you’ll be helping the world’s largest energy supplier to connect with business and people around the world to keep the energy that powers and enables our everyday lives to keep enhancing business, cities, communities in a sustainable and ever increasingly sustainable way.
  • That includes the advances already made, but also the innovation and technology that Aramco are producing to create a low-carbon energy future tomorrow to enable us all to keep advancing in harmony with the planet.

  • Both of these accounts are heavily led by the Strategy department with a blend of strategic consultancy, business strategy and communications planning valued by the clients and teams around you.
  • Travel to KSA expenses will be paid by MRM
  • Skills : Marketing Consultancy business casing, marketing plans, Brand marketing, Account based marketing, Digital and Integrated strategy, CRM and persona segmentation.
  • Areas of expertise : B2B, Tourism, Energy
  • At MRM, Relationship is Our Middle Name

    MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers in turn, creating meaningful experiences for people, while driving business results.

    We employ the most innovative talent in the industry to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.

    Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing?

    Are you ready to transform our world?

    If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s) :

  • Ideas power everything
  • We’re Better Together
  • We’ll figure it out
  • Complexity can be managed
  • It only counts if we deliver
  • Technology is magic
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