CRM Manager
Clear Score Technology
London, England, United Kingdom
5d ago

Description

Here at ClearScore we make personal finance clear, calm and easy to understand. We started by giving our users free access to their credit score and report and are now focused on developing new ways to help them sort their money.

We launched in July 2015 and now have over 8 million users in the UK, with multiple international markets in India, South Africa and Australia.

We aim to radically improve personal finance for hundreds of millions of people across the globe.

The Global CRM Automation Manager will be an integral part of driving engagement, working across teams including Marketing, International, Analytics, Commercial and IT to help deliver a world class customer communications experience.

Through a deep understanding of our userbase and their goals, you will identify predictive triggers and implement a strategic segmentation and automation approach which will inform the content and timing of communication flows and achieve our goal of audience of one’.

Collaborating with multiple teams across the business, you will lead strategy and ensure that local CRM delivery teams have the tools and capability to execute world class CRM.

Requirements

You’ll be focused on these key deliverables :

Develop customer segmentation and automation strategy

  • Work with Marketing, Insight and Analytics teams to develop customer segmentation approach and user journeys
  • Together with the country CRM Managers, identify key trigger moments’ when we can add value to customer
  • Map out user journey flows and technical requirements
  • Work closely with the Commercial and Product teams to shape propositions
  • Maintain CRM deliverability standards

  • Stand over Global Deliverability strategy
  • Monitor deliverability and ensure local best practice to ensure quality of work and deliverability rate are maintained to a high standard
  • Increase personalisation across CRM campaigns

  • Identify and map out opportunities for dynamic templates
  • Leverage CRM platform’s functionality to increase relevancy of content
  • Ensure ClearScore users receive communications through their preferred channel
  • Implement ongoing Test & Learn habit across CRM

  • Develop a culture of experimentation in the Comms Squad team
  • Map out Test & Learn roadmap across all CRM activity
  • Drive meaningful insights from results and share best practice across the business
  • Ownership of data within CRM platform

  • Work closely with Analytics, Dev and Product to build up database of user and event attributes within MA tool to enable CRM to deliver audience of one’ experience
  • Ensure highest quality of data with MA tool, from database integration through to segment building process
  • Develop monitoring system to maintain quality of data
  • Maintain a process to ensure we have a reliable and repeatable approach to building segments
  • Ensure technical excellence

  • Work with our tools / partners and local teams to ensure we have the right tools for the job and are leveraging these tools in order to deliver technically excellent communications.
  • Ideal Background

  • Educated to degree level or have an equivalent Professional Marketing qualification, as well as 5-year experience in a relevant consumer marketing role
  • Strong digital native
  • Analytical - excited by and proficient at numerical marketing, a love of data.
  • Self-disciplined- able to drive own work and create and hit own timelines
  • Hands on, delivery focussed
  • Team player - connecting with colleagues across the company and building relationships with teams
  • Strategic approach - always looking at the big picture and aligning activity with business objectives
  • Creative problem solver - able to think laterally and develop solutions to overcome obstacles
  • Exemplary communicator ensure alignment of your requirements and goals across multiple teams
  • Fanatical about quality as data owner you are responsible for making sure our users get the message intended for them
  • Experience with a leading ESP or CRM platform
  • Great working knowledge of email marketing best practice and email deliverability
  • Experience with building complex segmentation and customer lifecycles
  • Able to work under pressure and within a moving framework - this is a start-up - you need to be the type of person that thrives on change
  • Ambitious - keen to make your mark and develop
  • Benefits

  • Holidays 25 paid holidays and a duvet day on your birthday
  • Pension ClearScore matches up to 3%
  • Market-beating medical insurance - with the option to add friends and family
  • Perk box a choice of different benefits
  • Flexible work hours and the ability to work from home
  • Flexible, generous and personalised maternity and paternity plans
  • Monthly funded GP office visits
  • Free breakfast and fruit...and a beer fridge
  • Company personal trainer, boxing and yoga classes
  • Company clubs for football, climbing, cinema, board games... if there's not one for your passion, start one!
  • Monthly team events and office days out that we get to choose, and company events at the end of each race and retro
  • Our offices are in Vauxhall, a short walk from overground, Victoria and Northern Line trains via Vauxhall and Oval. We enjoy perks like free breakfasts, monthly office days out and a loads of sporting activities.

    We’re a sociable bunch, and we enjoy each other’s company, so it’s important that you’re a great fit for our company culture.

  • These are some of the things we look for throughout our organisation :
  • Friendly people who like to join in
  • Pride in the work you do and everything you get involved with
  • Independent thinking, and not being afraid to suggest new ideas
  • Obsession with your craft, down to the smallest detail
  • Data driven but able to make judgment calls when necessary
  • Comfortable with ambiguity and excited by a challenge orientated environment
  • Apply
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