Senior Global Marketing Manager - rAST
Thermo Fisher Scientific
Basingstoke, England, GBR
2d ago

This is an exciting time to join a business that is rapidly evolving to bring innovative and highly disruptive new solutions to Clinical Microbiologists, demonstrating the company’s commitment to combating antimicrobial resistance (AMR).

You will join our business unit in the pivotal marketing role to drive the commercial launch of a ground breaking microbiology instrumentation portfolio, responsible for the growth and global commercial success of a new Automated Antimicrobial Susceptibility Testing solution.

Driving continued double digit growth requires superior customer focused execution of campaign driven marketing and associated development programs, and will require you to work closely with all Marketing and commercial business functions to lead and implement a winning product strategy.

What will you do?

Own, develop and deliver on all relevant new product launches, in conjunction with Manager and Senior Director of Clinical Marketing, including the co-advancement of market segmentation, product roadmaps, product lifecycle plans, and business cases for future enhancements

Deliver a superior IVD solution to our customers with the ultimate aim focused on enabling clinicians to improve individual patient treatment via transformative healthcare solutions

Finalize, implement and measure all agreed relevant metrics on annual marketing plans for the full portfolio. Work in conjunction with tactical marketing (regions) and Marketing Communications to achieve desired goals

Establish and contribute to briefing documents to shape and advance execution by other Marketing departments, including areas such as market report summaries, market modeling and future planning

Develop relationships with key customers, to deepen understanding of their workflows, current and prospective business needs.

Gain and utilize relationships with key opinion leaders in order to influence and enable tangible sales, as well as further development projects.

Work with Marketing leadership team and R&D to translate understanding of customer workflows and customer needs into sharp customer insights.

Grow and foster networks / influence to mature thought leadership from within to further fuel product development, as well as relevant educational materials to support knowledge share and outbound marketing that customers value

Contribute to trade show organization and delivery, including staffing, in order to best represent your brand within the Clinical Portfolio, as well as further building relationships with customers, KOLs, regulators, etc.

Expand spheres of influence in order to evolve and define strategic forces that shape his / her products (e.g., markets and market intelligence, competitors, customers, suppliers, regulators, governments etc.)

How will you get here?

Scientific discipline / Engineering degree

Proven experience in Marketing of clinical products and services

Commercial track record in marketing and product management, preferably including high-tech product launch experience in the med-tech sector

Expertise delivering complex projects to meet demanding feature, cost, quality and introduction date targets

Track record of driving improvement in business performance

Understands the dynamics of capital goods marketing and the dynamics of installed base market

Experience in global / international business

Excellent analytical and problem solving skills

Ability to juggle and prioritize multiple work streams

Ability to listen and influence across teams (without direct authority)

Tenacious and driven to succeed

Willingness to travel (up to 25%)

An understanding customer segments and the national healthcare systems in which they work

Business acumen with GM mindset’

About us :

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $25 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer.

Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them.

Our global team of more than 75,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon

With Thermo Fisher Scientic, it’s not just a career. It’s a chance to realise your best professionally and personally. Apply today!

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