Are you a strategic marketer with a strong digital marketing mix experience across all the channels gained within the software industry?
Do you have an experience working on the global scale?
A rapidly growing software-as-a-service platform is looking for a Global Head of Growth Marketing to join their growing marketing team in London.
Responsibilities for the role :
Develop and drive all marketing efforts (digital & non-digital) for the research product, identifying and analysing key metrics to evaluate success.
Oversee audience building, brand adherence, materials and marketing. Clearly articulate customer profiles and audience strategies.
Work with global marketing leadership (CMO, geographic marketing leads and other executive stakeholders) to establish growth strategies to support their product-line revenue goals.
Analyse all aspects of the company conversion funnel, identify the largest areas for improvement, and implement creative strategies to capitalize on these opportunities.
Develop and implement a rigorous testing process and learning plan to identify effective content marketing and work with their product marketing team to commission new intellectual property / thought pieces to feed a thoughtful content marketing lifecycle to power growth.
Experience required :
Master's degree or equivalent combination of experience / education required
Great trajectory of academic and on-the-job excellence as evidenced through progression with the most challenging educational institutions and brands
10 years of digital media / marketing experience in a B2B experience-focused company with a demonstrated track record of driving results
Demonstrated success in creating and implementing business growth strategies through digital channels.
Hands-on experience with best practices in digital marketing including search marketing (both SEO and SEM), social, email marketing, ABM and conversion rate optimization.
This is a brand new opportunity with a well-known brand within the industry. If you have what it takes, please apply with your CV.