Global Head of Marketing
EMR Marketing Recruitment
England, London, UK
18h ago

Are you a strategic marketer with a strong digital marketing mix experience across all the channels gained within the software industry?

Do you have an experience working on the global scale?

A rapidly growing software-as-a-service platform is looking for a Global Head of Growth Marketing to join their growing marketing team in London.

Responsibilities for the role :

  • Develop and drive all marketing efforts (digital & non-digital) for the research product, identifying and analysing key metrics to evaluate success.
  • Oversee audience building, brand adherence, materials and marketing. Clearly articulate customer profiles and audience strategies.
  • Work with global marketing leadership (CMO, geographic marketing leads and other executive stakeholders) to establish growth strategies to support their product-line revenue goals.
  • Analyse all aspects of the company conversion funnel, identify the largest areas for improvement, and implement creative strategies to capitalize on these opportunities.
  • Develop and implement a rigorous testing process and learning plan to identify effective content marketing and work with their product marketing team to commission new intellectual property / thought pieces to feed a thoughtful content marketing lifecycle to power growth.
  • Experience required :

    Master's degree or equivalent combination of experience / education required

  • Great trajectory of academic and on-the-job excellence as evidenced through progression with the most challenging educational institutions and brands
  • 10 years of digital media / marketing experience in a B2B experience-focused company with a demonstrated track record of driving results
  • Demonstrated success in creating and implementing business growth strategies through digital channels.
  • Hands-on experience with best practices in digital marketing including search marketing (both SEO and SEM), social, email marketing, ABM and conversion rate optimization.
  • This is a brand new opportunity with a well-known brand within the industry. If you have what it takes, please apply with your CV.

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