Digital Marketing Leader – Website Optimization
GE Capital
Boston
39d ago

Role Summary :

Results-driven web optimization expert to improve the effectiveness of our website in driving customer acquisition. Optimization should include personalization schemes that cater to our customer segments and drive relevant customer experiences.

As the web optimization lead, you will develop a rigorous testing and experimentation framework, and conceive, scope and implement experimentation initiatives to improve the website user experience and drive conversion rate optimization.

Essential Responsibilities :

The overarching goal is to establish and foster company wide adoption of a test and learn program that results in personalized customer experiences and increased revenue streams.

Your primary role is to identify key growth opportunities, and help marketers design and measure experiments that will materially improve the performance of the website.

You must have a deep understanding of web experimentation methodology and a strong aptitude for data and analytics. You will drive tests from start to finish, working closely with visual UX designers, copywriters, marketing / sales ops, analytics and web developers to execute experiments.

You are able to not only think strategically and provide business leadership, but also to manage every detail of the execution to ensure a successful outcome.

The program needs to be run as a P&L to demonstrate impact.

Responsibilities

  • Manage the ongoing conversion rate optimization and personalization strategy for website, including ideation, planning, testing, optimization, reporting, and forecasting
  • Champion a data-driven, test-and-learn approach to optimizing website user experience and customer acquisition
  • Create testing framework and quarterly roadmaps, and manage schedule and resources to ensure milestones are delivered on time
  • Perform in-depth data analysis to identify and propose high-impact testing opportunities
  • Configure and execute tests and personalization in Optimizely
  • Provide clear and concise communication of test plans, results, and recommendations to stakeholders and senior management
  • Continually research and adopt industry best practices for website experimentation and optimization
  • Qualifications / Requirements :

  • 5+ years working on conversion rate optimization, testing and personalization programs for B2B websites
  • Track record of achieving statistically significant lift via conversion rate optimization at high growth B2B technology companies
  • Demonstrated ability to envision the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies and tactical plans
  • Highly organized and autonomous, but also collaborative and able to work cross-functionally
  • Advanced experience in Optimizely, Adobe Analytics and Google Analytics
  • Exceptional problem solving and quantitative skills, and ability to concisely communicate data, context, and implications
  • Experience with audience segmentation for testing purposes
  • Experience with website optimization for international audience is a plus
  • Working knowledge of HTML, JavaScript, and CSS
  • Positive outlook, fun, flexible, and creative
  • BA / BS in relevant field required
  • Desired Characteristics :

  • Familiarity with Marketo and Salesforce
  • Apply
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